Pampers Debuts New 'Yoga Pants' of Diapers for the Most Active Babies
The new Pampers Cruisers 360 FIT features no tapes and an all-around stretchy waistband designed to adapt to all your L.O.'s movin' and shaking.
March 11, 2019
When your kiddo grows from an infant to an on-the-go, curious little one, it can be challenging to find a diaper that's not only super-simple to put on but is comfy and adapts with their—let's be honest, sometimes wild!—movements. It's enough to make a parent dream of a diaper that acts more like activewear for kids. Now, Pampers is promising to fill that need with their Cruisers 360 FIT. The new diaper pants feature a unique wrap-around, no-tape design.
To take it off, you rip the sides, then roll and secure with the in-built disposal tape, and toss. The upside of going tape-free is that the design is like a pull-up and also prevents leakage on the sides. That said, you only get one shot to take the diaper off. Still, there are plenty of perks to make up for that, like the comfy 360º stretchy waistband; its super soft cotton-like material thats dermatologically tested, clinically proven hypoallergenic, and independently reviewed and accredited as skin safe by the Skin Health Alliance, so it's gentle enough for delicate baby skin; Air-Dry ChannelsTM, which offers breathable dryness and up to 12 hours of protection; and dual leak-guard barriers that seal around your L.O.'s legs to protect against leaks.
Moms who've tried it have been raving about 360 FIT's convenience and comfort. In a Pampers press release, Marquis Clarke, lifestyle blogger and creator of Simply Clarke said, “The transition from when my son was an infant to an active toddler brought so many changes. It makes sense that his diaper would get an upgrade to match his new found freedom, because nothing gets in the way of his exploring quite like a diaper that doesn’t fit well, bunches up or tapes that come undone. And don’t even get me started on the wrestling matches disguised as diaper changes. That’s why I was blown away when I tried Pampers Cruisers 360 FIT diapers—my only wish is that I’d had them from the minute he started moving! They make diaper changing so easy and give us more time to get out and about together—me in my yoga pants and him in his Cruisers 360 FIT!"
Procter & Gamble says they came up with the design to support L.O.s' innate curiosity. Andre Schulten, Vice President and General Manager Baby Care North America, Procter & Gamble explained, "Pampers loves the curious nature of babies and toddlers, and we are committed to supporting them as they develop and discover the world. With so many things to see and do, babies and toddlers need diapers that can keep up with their great adventures. This is why we designed Pampers Cruisers 360 FIT diapers with an innovative stretchy waistband that moves as baby moves and paired it with the Pampers protection parents trust."
Being able to reach for the "yoga pants" of diapers sounds like a win for kiddos and parents alike.
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The diapers, which are now available online and at major retailers nationwide, are available in sizes 3 through 6 for a suggested retail price starting at $11.99. Diaper counts per pack vary by size.