This Lucky Fortune Toy Is a Must for Astrology-Loving Kids & Moms
April 10, 2019
Blind box toys thrill our kids for sure, but until now, I've never seen a "surprise inside" toy I want for myself. Lucky Fortune, $4, is a cute little bracelet hidden inside a pretend fortune cookie. And it comes with a fortune, which presses all of my beloved superstition buttons.
Trendy though it may be, I love crystals (one hangs off my computer as I type) and astrology (I check into the AstroTwins and Susan Miller's Astrologyzone apps on my way into work). I also love fortunes, even the ones that hang off of my teabags. So although this toy is aimed squarely at elementary-school-aged girls, I am feeling its vibes.
The toy is the brainchild of Sydney Wiseman, who I named Mother of Fingerlings. That would be her coolest nickname if she weren't also named a "Wonder Woman of toys." She came up with Lucky Fortune just 8 months ago, and the idea was fast-tracked—they're in Wiseman's city of Montreal now, and you'll see them on Walmart shelves everywhere in late May.
I called Wiseman and asked where she got the inspiration. "Every time I crack open a fortune cookie I think of my grandma, Elsa, who was Italian and full of superstitions," Wiseman told me. "I save fortunes in my wallet. And then one day, dining with my sister, I had a moment with a fortune cookie where I was like, 'That's a toy!'"
To clarify, Wiseman says she gets accused of saying "That's a toy!" about nearly everything. But she was sure she was onto something. Lucky Fortune is not a character, like a Fingerling, but it is an affordable collectible with a lot of layers. You get the pretend cookie (which turns into a keychain for a backpack or bag), one of 100 possible fits-everyone slide bracelets with a charm such as a rainbow or unicorn, a feel-good fortune (I got "Your future is full of fun surprises"), and a map explaining what other charms are out there. You have a one percent chance of getting a gold-plated four-left clover charm. Thus the gambling.
Wiseman understands that adults may buy these ("I wear the narwhal and cactus every day," she tells me) and that boys may want in on this ("It's something we're going to consider) but for now, she sees it taking off with school girls who get the, uh, charm.
"Magic is everywhere right now," Wiseman says. And now it's on my wrist!