The star and beauty mogul just trademarked ‘Kylie Baby’ and plans to sell infant clothing, strollers, baby carriers, home goods and more.

By Rebecca Macatee
Updated: May 14, 2019
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Millennials kept up with the Kardashians, but the newest generation will be dressing like the Jenners! That's because Kylie Jenner, the youngest of Kris Jenner's famous brood, has filed for a trademark to create a baby line called "Kylie Baby."

According to papers obtained by WWD, Kylie Baby plans to sell baby and infant products across clothing, skin-care and lifestyle categories. In the apparel category, the trademark was filed for "bottoms, dresses, footwear, jumpers, sweaters, scarves and costumes for use in children's dress up play." Trademarks were also filed for "bath and shower products, diapers, baby food, nursing products, strollers, baby carriers, bath linens, crib sheets," and more home products and infant accessories. So basically everything a baby could need, Kylie Baby will provide.

Parents.com reached out to Jenner's team for comment but did not receive an immediate response.

Jenner, 21, became a mom to daughter Stormi back in February 2018. She already has a successful beauty line, Kylie Cosmetics, and recently launched her skincare line, Kylie Skin. Kylie Baby is right on brand, and the Kardashian-Jenner bunch has plenty of little ones to test and model products from the line...

That's because 15-month-old Stormi is one of ten cousins on her mom's side. The youngest, Kim Kardashian and Kanye West's son, was born just last week. The Wests have three older children (North, 5, Saint, 3, and Chicago, 16 months). Jenner's sister Khloé Kardashian has 13-month-old daughter, True Thompson, and her brother Rob Kardashian has a 2-year-old daughter, Dream. Kourtney Kardashian also has three kids (Mason, 9, Penelope, 6, and Reign, 5).

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