Kristen Bell & Dax Shepard Launch Affordable Line of Plant-Based Baby Products at Walmart

Hello Bello's diapers, wipes, shampoo, lotion, and more are on shelves now and all under $24.

Kristen Bell and Dax Shepard with Hello Bello branding
Photo: Hello Bello

February 25, 2019

After years of purchasing baby products for their own two kids, Kristen Bell and Dax Shepard are offering parents another option that claims to be better-priced, better for babies, and better for the planet. Welcome, Hello Bello.

Today, Walmart and launched the line’s 10 products, which range in price from $1.88 to $23.94. The line includes diapers, wipes, shampoo and body wash, bubble bath, baby lotion, diaper rash cream, hand sanitizer, mineral sunscreen, bug spray, and laundry detergent that are said to be formulated with safe and effective ingredients, including organic botanicals. You can also order a bundle online, which comes with 7 packs of diapers and 4 packs of wipes.

Hello Bello product line in packaging
Hello Bello

“As a mom of two, I know how beautifully messy parenthood can be, and that’s why we created Hello Bello—a line of premium, super-effective baby care products to take care of your kids from head-to-butt-to-toe,” said co-founder Kristen Bell in a press release.

We personally love whenever Bell and Shepard share their parenting insight. We laughed at their birth announcements, swooned when they called each other #dadbeast and #mombshell, nodded when hearing Bell’s hesitation toward Disney princesses, and appreciated her sharing her controversial parenting decision when it came to helping her daughter Delta sleep. Now we are applauding them on this next endeavor.

“We know parenting is hard enough as it is,” shared co-founder Dax Shepard in a press release. “Parents shouldn’t have to choose between what’s good for their baby and good for their budget. That’s why we couldn’t ask for a better exclusive retail partner than Walmart, who is making it possible for us to offer premium products at a non-premium price.”

According to the press release, Hello Bello will offer diapers that can absorb more than 50 times their weight in fluid. They’re made without chlorine, artificial fragrances, or lotions and will come in five designs. The bug spray is DEET-free, hypoallergenic, and lab tested to repel 55 insects for up to 6 hours.

Hello Bello diaper patterns
Hello Bello

Hello Bello joins Walmart’s expanded baby product selection—last year more than 2,000 stores remodeled their baby department and launched a new destination to help parents shop curated nursery styles.

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