In 'Juno Valentine and the Magical Shoes,' the title character stumbles upon a magical closet where she tries on the shoes of feminist icons including Frida Kahlo, Cleopatra, and Oprah Winfrey until she discovers the magic within her own pair. 

By Lauren Pardee
Eva Chen and Saks Fifth Avenue Celebrate Juno Valentine Children's Book and Janie and Jack Collection
Courtesy of Collins Nai, BFA

November 20, 2018

Eva Chen, the lady boss to take Instagram and make it fashion, holds plenty of influence. Her current reign as head of fashion partnerships for the app—which headlines a resume full of powerful editorial roles—is accompanied by a new title; children’s book author.

The commendable endeavor was a fitting power play for Chen who’s championed an aspect of her career many stoic style predecessors haven’t: balancing motherhood and work. This large facet of her public persona is now reflected in her new book Juno Valentine and the Magical Shoes, the story of a young girl who walks in the shoes of historically successful women to discover she herself can accomplish anything she dreams of in her own pair. The mother of Ren and Tao couldn’t think of better muses as she knocks publishing a book off of her aspiration’s checklist.

Eva Chen and Saks Fifth Avenue Celebrate Juno Valentine Children's Book and Janie and Jack Collection

“I think we are at this critical juncture right now where girls need to be told that their voice is important, that they are important, that they have limitless possibilities in the future to change the world and I really believe that,” Chen told Parents.com. “I feel a book like this is really important because I want [girls] to know that that is something they can do. That was really the underlying message and of course after having Ren I had a sense of urgency that it was important to [share] that message.”

Chen furthered her mission to empower her daughter by letting her make major choices when it came to the creation of Juno Valentine and the Magical Shoes. “My daughter is very opinionated. I posted a picture on the Juno Instagram of Ren choosing the typography and she was like, 'This one, no not that one,' and when we were looking at the advertising campaign for this Ren was like, ‘No, that one is not good enough.’ My daughter is so confident and strong at the age of almost 4 and I feel like as a parent that is my job to protect that for her and keep that for her.”

Eva Chen and Saks Fifth Avenue Celebrate Juno Valentine Children's Book and Janie and Jack Collection

Just in time for the holiday season, Juno Valentine and the Magical Shoes is the perfect stocking stuffer for the future Oprah, Jane Goodall, or Marie Curie in your life. Plus, Chen used her parenting experience to create a book that both parents and children alike can enjoy. She knows the struggle of reading the same book to her children over and over, so she hid “fashion Easter eggs” throughout, making for a more interesting read to those doing the story telling. Keep an eye out for the Carrie Bradshaw Manolo Blahnik or the Off-White sneaker for starters.

Eva Chen and Saks Fifth Avenue Celebrate Juno Valentine Children's Book and Janie and Jack Collection

You can also shop the Juno Valentine Janie and Jack children’s line designed by Chen, inspired by her book. Chances are your little one will want to embody Juno Valentine after feeling uplifted by her journey to self-discovery.

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