Hilary Duff Is Partnering With Carter's for the Cutest Limited-Edition Collection

Actress and singer Hilary Duff will take on the role of Creative Director and Parenting Consultant for Carter's, designing limited-edition capsule collections and serving as a reliable resource for parents.

Portrait of Hilary Duff designing a collection for Cartel's in studio
Photo: Courtesy of Carter's

Just when you thought actress, singer, songwriter and mother Hilary Duff has done it all, she has one more accomplishment to add to her resume. The mom of three has been appointed as the first-ever Chief Mom Officer for North American baby and children apparel brand Carter's. As part of a long-term partnership, Duff will work directly with the brand as a parent consultant and creative director.

That's not all. Need relatable parenting content or advice? Duff is your go to gal. Duff openly discusses her children and shares their precious moments, like moments of her toddler taking her first steps. As a brand consultant, The How I Met Your Father star will also be designing two limited-edition collections and will curate shopping guides with tips and tricks for moms. Duff's always had a chic sense of style which she will channel in the apparel and accessories for babies (and some surprises for moms) as part of her upcoming exclusive collections.

"While every mom is a Chief Mom Officer in their own way, I'm honored that Carter's chose me to represent their brand and be the ultimate champion for moms everywhere," said Duff. "I was inspired by Carter's mission and their commitment to inspire parents and future generations. Motherhood is not easy but it's incredibly rewarding and through my partnership with Carter's, I hope to be a source of light and inspiration for others as we navigate our individual parenting journeys."

Duff is not the only one who's excited. This is a unique partnership for Carter's and the store is thrilled to have Duff on board.

"The appointment of Hilary as Carter's Chief Mom Officer was a no-brainer—there's no one I'd rather share the "CMO" title with….We know Hilary will bring long-lasting value to Carter's and our customers as she makes her mark on the brand," said Jeff Jenkins, Executive Vice President of Global Marketing at Carter's.

Duff's partnership with Carter's is inspirational for the next generation of parents as the childrenswear market continues to grow. The first collection will be available beginning early fall 2022, with a second collection to follow in early 2023.

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