Barbie is Celebrating Her 60th Anniversary with Girl-Power Product

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Mattel
Toys, clothes, a freakin' hotel suite in Mexico City—Barbie is showing us how to remain relevant, 60 years in.
Target
Target

She's Got a Fashion Line at Target

March 7, 2019

Tied to International Woman's Day on March 8, the girl-power kids' collection is out this month. There's a lot of pink and a handbag, of course, but this flutter-sleeve, asymmetrical hem, soft T-shirt, just $13, perfectly captures the California girl's relaxed, on-trend style. target.com

Mattel
Mattel

Barbie is Still Nailing Multiple Careers

Barbie "You Can Be Anything" career dolls have been around since forever (she was a pilot as far back as 1961!) but every generation of girls deserves a refresh. There are six career dolls for the 60th anniversary, and the cool twist is that you can turn over each box to see four previous incarnations of a job. So pick up Barbie as a pilot, astronaut, firefighter, news anchor, athlete or political candidate (shown) and flip over the box for a little time warp. (As an athlete, she did skiing in 1974, basketball in 1998, and tennis is 2011—and is a soccer player for 2019.) The news anchor, astronaut and pilot are out first; they're $8-$9 at walmart.com.

Barbie
Barbie

Barbie Has a Vlog

It's on YouTube and has 5.8 million subscribers and plenty of kid content, but also inspirational videos explaining social-justice projects connected to the Barbie brand, including The Dream Gap Project. One dollar from every doll sold between now and Monday, March 11 will help fund initiatives to raise women around the globe, up to $250,000.

There is OF COURSE a New Collector Edition

She's absolutely savage. Look. At. Her. The pink hair and opaque tights really do it for us. Last we checked the doll was already sold out, but hope springs eternal. The Barbie Proudly Pink Doll is $75 at barbie.mattel.com.

Hilton
Hilton

There's a Barbie Hotel Room in Mexico City

Your kid—or you, we're not judging—can sleep in this pink camper-van bed for $189 a night, excluding taxes and hotel fees. It just opened on March 7th at the Hilton Mexico City Santa Fe and will be available until December 21.The highly rated hotel has an ultramodern roof pool perched high above the city; that seems perfect for a Barbie girl too.

Jessica Hartshorn
Jessica Hartshorn

#representationmatters to Barbie

First, a few years ago, Mattel made the effort to create dolls with different body types, skin shades, and hair textures via the vast Barbie Fashionistas line. This June, the line will debut new models that help the brand relate to even more people: One doll will come with a wheelchair, and another with a prosthetic leg (removable, just like the real thing). Brava!

The first hijab-wearing Barbie doll honors American Olympic fencer, Ibtihaj Muhammad who became the first US woman to wear the Islamic headscarf while competing in the games.

Jessica Hartshorn
Jessica Hartshorn

The Holiday-Season Barbie Toys Will Be Awesome As Usual

Parents got a little preview. Barbie will still have her RV, of course, but this Fall she'll also have a private plane, shown, complete with working overhead luggage storage and a food cart that can roll down the aisle. And an emotional-support dog. On a completely different note, there's also a version of Mermaid Barbie coming that opens up at the waist to reveal that her tail is filled with sparkly, fun-to-squish slime. Oh Barbie, you check the box of every trend and we love you for it!

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