Chocolate is the latest household item teens are snorting in hopes of a quick, homemade high. Here's everything you need to know about the worrying trend.

By Hollee Actman Becker
July 07, 2017
Chocolate snorting
Credit: Martiapunts, Shutterstock

Ever jokingly claim you love chocolate so much you'd snort it if you could? Well, guess what? Snorting the brown stuff is now a thing. Or at least snorting a new cocoa-based product called Coco Loko is a thing, with teenagers inhaling the stuff to get a rush.

What will they think of next?

I looked Coco Loko up on Amazon and I found you can order the stuff for around $25.

The product was apparently created by 29-year-old entrepreneur Nick Anderson, who heard about the chocolate-snorting trend a few months ago in Europe. It features a blend of cacao powder, gingko biloba, taurine, and guarana—the same ingredients often found in energy drinks like Red Bull. And according to Anderson, snorting the stuff will produce a sharp energy kick that lasts about an hour and triggers an endorphin rush without the side effects of a sugar crash.

"It's almost like an energy-drink feeling," he told the Denver Post. "Like you're euphoric but also motivated to get things done."

Curiosity piqued now? Yeah, mine too. I mean, this has to be better than inhaling an actual drug, right? Still, could snarfing brown powder actually be safe?

"There's no data, and as far as I can tell, no one's studied what happens if you inhale chocolate into your nose," Dr. Andrew Lane, director of the Johns Hopkins Sinus Center told the Post. "There are a few obvious concerns. First, it's not clear how much of each ingredient would be absorbed into the nasal mucous membranes. And, well, putting solid material into your nose—you could imagine it getting stuck in there, or the chocolate mixing with your mucus to create a paste that could block your sinuses."

Ew. But while the idea of chocolate mucus paste is a major turn-off for me, I'm not sure it's enough to outweigh the quick, easy high for teens. Bottom line: until the FDA weighs in on regulating this stuff, you may want to keep an eye on the pending orders in your Amazon account.

Hollee Actman Becker is a freelance writer, blogger, and mom of two who writes about parenting and pop culture. Check out her website for more, and then follow her on Instagram and Twitter.