Start new Christmas traditions and keep long-lasting family rituals fresh and fun. We help you focus on what you value most for a spirit-filled Christmas.

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6 Elf on the Shelf Alternatives If You Want to Skip Out on Scout
If you're looking to bring a seasonal helper into your home who isn't Scout Elf, we've got you covered. From friendly characters from Frozen to totally rad ninjas from the North Pole, here are our favorite Elf on the Shelf alternatives.
Elf on the Shelf 2019: When It Starts, What's on IHOP's Special Menu, and More
From eating elf-themed pancakes to seeing Scout centerstage in his new holiday musical, here's your complete guide to reveling in all things Elf on the Shelf during the 2019 holiday season.
Barack Obama, with a Santa Hat and Shimmy, Surprises Patients & Families at Children’s Hospital
"A child, who had been too weak to stand for the last few weeks, insisted on getting up to stand for a photo with Obama."

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This Is When Elf on the Shelf Starts In 2021

We are here to explain everything you need to know about Elf on the Shelf, the Christmas 2021 holiday tradition you need in on—if you're not in already, that is.