Start new Christmas traditions and keep long-lasting family rituals fresh and fun. We help you focus on what you value most for a spirit-filled Christmas.

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6 Elf on the Shelf Alternatives If You Want to Skip Out on Scout

If you're looking to bring a seasonal helper into your home who isn't Scout Elf, we've got you covered. From friendly characters from Frozen to totally rad ninjas from the North Pole, here are our favorite Elf on the Shelf alternatives.

Elf on the Shelf 2019: When It Starts, What's on IHOP's Special Menu, and More

From eating elf-themed pancakes to seeing Scout centerstage in his new holiday musical, here's your complete guide to reveling in all things Elf on the Shelf during the 2019 holiday season.

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This Is When Elf on the Shelf Starts In 2018

We are here to explain everything you need to know about Elf on the Shelf, the Christmas 2018 holiday tradition you need in on — if you're not in already that is.