If it seems a bit early to be talking about special Christmas flavors of food, it is. We’re still more than three months away from the big day, but ornaments and candy canes will be hitting store shelves before you know it, and for a certain cherished Southern treat, it’s best to be prepared. We’re talking about Blue Bell's Christmas Cookies ice cream, of course.
The festive flavor blends three holiday cookies—chocolate chip, snickerdoodle, and sugar—into a sugar cookie ice cream base accented with a green icing swirl and red sprinkles. The limited edition flavor returned to grocery stores last year at the end of October, and ice cream fans all across the South loved it—for about a month that is.
If there’s one thing that’s true about Blue Bell fans, it’s that they’re passionate. And the Texas creamery got a taste of that passion last year when its entire stock of the Christmas Cookies flavor sold out almost a month before the holiday. Unhappy customers took to social media, commenting on Blue Bell’s page about how they couldn’t find the flavor in stores, or that their stores told them they wouldn’t be receiving any more of the product during December. Blue Bell’s social media team then had the unfortunate job of telling disgruntled customers that they had in fact sold out way more quickly than they anticipated, and that there was no way to get more ingredients in time to produce more of the flavor.
The good news? Blue Bell promised that they would make more of the flavor for the next holiday season, which is almost upon us. We hope that the brand responds to last year’s run on the flavor by producing a significantly larger supply, but unfortunately, the best way to create hype around a limited edition product is to keep it just that: limited. We’ll certainly keep you updated once Blue Bell announces the official release date for this special flavor, but we expect to see it hit shelves around the same time as last year: towards the end of October. If you can’t get your hands on one of the cartons, however, there are other holiday flavors we hope to see again in this year’s lineup: peppermint and peppermint bark.