M&M's Released a Holiday Peanut Brrr-ittle Flavor That We Aren't Jolly About

The M&M's exclusively sold at Target are far from the perfect stocking stuffer.

Peanut Brrr-ittle M&M

With Thanksgiving tomorrow there is no denying that the holiday season has sprung—along with several seasonal flavors of all our favorite treats. We can always count on M&M's to spice up their iconic chocolate recipe and bring us something new and festive—this year it's the Peanut Brrr-ittle M&M's. We know and love peanut brittle as a classic holiday dessert that pairs perfectly with a cup of hot chocolate and a warm fireplace, but I'm not convinced that a handful of Peanut Brrr-ittle M&M's offer that same comfort.

The Peanut Brrr-ittle M&M's come in an 8oz bag with an appreciated reusable zipper. Yellow, the fan-favorite M&M's character can be found on the front of the packaging sporting a Santa hat, embracing the cold weather. With snowflakes falling all around him, we know we are in for a winter treat, which is confirmed the minute you open the bag to see a collection of green and red candies. 

Yellow M&M gnoparus/shutterstock

With one bite you immediately notice how different the Peanut Brrr-ittle M&M's tastes from the original Peanut M&M's. Right away the flavors are overwhelmingly sweet. You can taste the buttery, salty, caramelized, roasted peanut flavoring—but that is exactly what it is, flavoring. After the second bite, reality starts to kick in and you realize that these M&M's are just a compilation of artificial flavoring. Without the actual peanut in the center of the candy, all hope would be lost. 

Overall we can appreciate the effort M&M's put into this creation. The Peanut Brrr-ittle name is too cute, and we are a stickler for any holiday exclusive. The idea makes sense and somewhat resembles peanut brittle—but falls short of satisfying. My bag remains uneaten on the shelf, I am hopeful that if I bake them into cookies, they won't taste as strong. 

If you would like to give these limited-time-only holiday M&Ms a try you can find them at Target for just $3.00. Thankfully M&M's released a whole line of holiday flavors that make up for their Peanut Brrr-ittle risk. You can try out Christmas Peppermint, Christmas Mint, Christmas Peanut Butter, Christmas Almond, Christmas Peanut, and Christmas Milk Chocolate—all hope is not lost, that's what I call a Christmas miracle.