I'm not that into Chip and Joanna Gaines' style, SAID NO ONE EVER! Well, for all you "Fixer Upper" fans out there, A.K.A. everyone on planet Earth, I have some exciting news for you: the HGTV show stars are launching a new housewares line at Target, your fav store anyway. It's okay; I'll hold on while you text all your friends and your mom.
Here's some even better news: the collaboration between Target and the Gaineses is set to last for years to come, and refresh season after season. It's the next-best thing to Chip and Joanna actually showing up on your front doorstep and offering to redo your house!
The housewares line and lifestyle brand, Heart & Hand with Magnolia, will feature the couple's signature modern farmhouse look, and 300 pieces spanning tabletop, home décor and giftables. Yes, a fist pump is appropriate here.
Most items in the new collection will cost less than $30 (price points run from 99 cents, to $129), and will be available starting November 5. So yes, you can plan to set your holiday table exclusively with Chip and Joanna-designed pieces.
In a press release, design guru Gaines said, "At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in." She added, "We've always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined."
That's right: The Gaines' Magnolia is also working with Target House, a long-term housing solution for families at St. Jude Children's Research Hospital, to redesign their dining room for the holidays. #givingbackisawesome
To catch a sneak peek of the collection tune into the Today show on Thursday. Happy shopping!
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