We're Swooning Over Chip and Joanna Gaines' New Housewares Line at Target
Christmas has come a little early for all of us Chip and Joanna Gaines lovers!
I'm not that into Chip and Joanna Gaines' style, SAID NO ONE EVER! Well, for all you "Fixer Upper" fans out there, A.K.A. everyone on planet Earth, I have some exciting news for you: the HGTV show stars are launching a new housewares line at Target, your fav store anyway. It's okay; I'll hold on while you text all your friends and your mom.
Here's some even better news: the collaboration between Target and the Gaineses is set to last for years to come, and refresh season after season. It's the next-best thing to Chip and Joanna actually showing up on your front doorstep and offering to redo your house!
The housewares line and lifestyle brand, Heart & Hand with Magnolia, will feature the couple's signature modern farmhouse look, and 300 pieces spanning tabletop, home décor and giftables. Yes, a fist pump is appropriate here.
Most items in the new collection will cost less than $30 (price points run from 99 cents, to $129), and will be available starting November 5. So yes, you can plan to set your holiday table exclusively with Chip and Joanna-designed pieces.
In a press release, design guru Gaines said, "At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in." She added, "We've always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined."
That's right: The Gaines' Magnolia is also working with Target House, a long-term housing solution for families at St. Jude Children's Research Hospital, to redesign their dining room for the holidays. #givingbackisawesome
To catch a sneak peek of the collection tune into the Today show on Thursday. Happy shopping!
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