Home Health Parents News Now Toys 'R' Us in U.K. to Stop Gendered Marketing Toys 'R' Us in U.K. to Stop Gendered Marketing By Holly Lebowitz Rossi September 10, 2013 Advertisement Save Pin FB More Tweet Mail Email iphone Send Text Message Print shutterstock_140224810 30520 "We're delighted to be working so closely with a major toy retailer and believe that there is much common ground here," Megan Perryman, a Let Toys Be Toys campaigner, said in a press release. "Even in 2013, boys and girls are still growing up being told that certain toys are 'for' them, while others are not. This is not only confusing but extremely limiting, as it strongly shapes their ideas about who they are and who they can go on to become. We look forward to seeing Toys 'R' Us lead the way to a more inclusive future for boys and girls." Toys "R" Us has attempted to put aside stereotypes in the past. In 2012, the U.S.-based company's Swedish branch gained attention when images in its Christmas catalog challenged traditional gender roles. According to the Let Toys Be Toys release, other U.K. retailers including Tesco, Sainsbury's, Boots, The Entertainer and TJ Maxx have agreed to remove "boy" and "girl" signs from their stores in response to the campaign. Image: Stuffed toys, via Shutterstock By Holly Lebowitz Rossi Save Pin FB More Tweet Mail Email iphone Send Text Message Print Comments Add a Comment Be the first to comment! Advertisement Close this dialog window Add a comment Toys 'R' Us in U.K. to Stop Gendered Marketing Add your comment... Cancel Submit Success! Thanks for adding your feedback.