Home Health Parents News Now Toy Rental Trend Taking off This Holiday Season Toy Rental Trend Taking off This Holiday Season By Holly Lebowitz Rossi December 07, 2011 Advertisement Save Pin FB More Tweet Email Send Text Message Print Toy Rental Trend Taking off This Holiday Season 29388 Call it the season of regiving. Toy rental is part of a growing trend in recent years for renting everything from designer handbags to big-screen TVs. It's about stretching your holiday dollars further, said Nikki Pope, founder and CEO of Toygaroo, a toy rental company with 11 employees that launched a year-and-a-half ago. "We don't do tricycles and dollhouses, but we do filler toys that moms and dads feel pressured to put under the tree," she said. Things like puzzles, educational electronic games, and wooden toys. Pope compared her company to DVD rental giant Netflix. Members pay from $24.99 a month for four toys up to $50 for eight toys, and every box that ships contains $120 to $300 in merchandise. Toys offered include everything from products that carry well-known brand names such as Fisher-Price to items from lesser-known toy makers that don't show up at Toys R Us. If a customer wants to swap out a toy during any given month that can be done for an additional charge. Image: Christmas gifts, via Shutterstock. By Holly Lebowitz Rossi Save Pin FB More Tweet Email Send Text Message Print Comments Add a Comment Be the first to comment! No comments yet. Advertisement Close this dialog window Add a comment Toy Rental Trend Taking off This Holiday Season Add your comment... Cancel Submit Success! Thanks for adding your feedback.