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Fame and other individualistic values, such as financial success and physical fitness, top the list of values most important to "tweens" between ages 9 and 11, according to a new study conducted by UCLA researchers and published in the Journal of Psychosocial Research on Cyberspace.

Greenfield advises parents to talk with their kids as much as possible about the television and other media they are consuming, helping tweens keep the images they are seeing in healthy perspective.