Though 87 percent of parents say they read bedtime stories with their children, only one out of every three children reads with a parent every night, according to a new survey conducted by the non-profit organization Reading is Fundamental (RIF) and the retail store Macy's. The survey, which was conducted online by Harris Interactive, found that 50 percent of parents say their children spend more time with TV or video games than with books. More than 1,000 families from across the country completed the survey.
The survey's release coincides with a partnership between Macy's and RIF to donate books to local communities. Starting June 21 and ending July 21, customers at Macy's can donate $3 to deliver a book to a local child. In exchange, customers will receive a coupon for $10 off an in-store purchase of $50 or more. Last year, the fundraiser helped deliver 1.6 million books to children who did not otherwise have access to books.
"Bedtime stories build the foundation for future achievement. For a decade, Macy's and RIF have worked together to get books and literacy resources to children in need, giving children and parents tools they need to dream big," said Carol H. Rasco, president and CEO of Reading Is Fundamental in a statement. "While much news in this survey is encouraging, there is more work to be done - work that Be Book Smart and our partnership with Macy's will help make possible."
Image: Bedtime story, via Shutterstock