Milwaukee Anti-SIDS PSA Bares Shocking Image
In the wake of a spate of infant deaths among those who were "co-sleeping" in a bed next to their parents, Milwaukee officials have launched an aggressive ad campaign designed to shock parents into heeding safe sleep recommendations.
Nine infants have died in the city this year, the latest just 7 weeks old, the Milwaukee Journal Sentinel reports. The ad the city unveiled depicts an infant in a bed next to a large butcher knife, alongside a caption that reads, "Your baby sleeping with you can be just as dangerous." The city has set a goal of reducing the infant death rate to an historic low by 2017, including eliminating racial disparities in the death rate.
(image via: http://www.jsonline.com/)