As a parent, you want to be sure that the products you're using to bathe, moisturize, or otherwise care for your L.O. are free of harmful substances or chemicals. So of course you might reach for products marketed as "mineral-based" or "natural." Unfortunately, false marketing is everywhere, and a class action suit against baby products brand Babyganics proves this is the case.
Plantiffs in the case alleged that they and other consumers bought products like lotions, toothpaste, shampoo, diaper rash cream, and sunscreen from KAS Direct (the company behind Babyganics), based on advertising touting the products as organic.
According to the terms of the Babyganics organic class action settlement, consumers who purchased items off of this eligible items list between Sept. 7, 2010 until June 26, 2018 will be entitled to either a full refund with proof of purchase or partial reimbursement without proof of purchase for up to eight Babyganics items. And in order to guard against future confusion, KAS Direct will also be required to update Babyganics products packaging and advertising, clarifying whether the ingredients in the product are organic.
That said, the company denies the claims but agreed to the settlement to avoid further litigation. On the Babyganics' site under "Our Standards," they note, "We always start with plant-based and plant-derived ingredients, organic when practical, as well as carefully chosen synthetics or preservatives needed to create the kind of formulas that work effectively and that parents can feel good about using around their babies.”
To submit a claim, complete and submit the form either online or by downloading it and mailing it to Babyganics Settlement Administrator, 1650 Arch Street, Suite 2210, Philadelphia, PA 19103. Claim forms must be submitted or postmarked by Oct. 29, 2018.
With hope, suits like this will encourage baby product makers to be more transparent and direct in their marketing, for the sake of parents and their L.O.s.