The baby product line is at the center of a class action settlement over alleged false advertising.

By Maressa Brown
August 16, 2018
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Courtesy of Babyganics

As a parent, you want to be sure that the products you're using to bathe, moisturize, or otherwise care for your little one are free of harmful substances or chemicals. So of course you might reach for products marketed as "mineral-based" or "natural." Unfortunately, false marketing is everywhere, and a class action suit against baby products brand Babyganics proved this in 2018.

Plantiffs in the case alleged that they and other consumers bought products like lotions, toothpaste, shampoo, diaper rash cream, and sunscreen from KAS Direct (the company behind Babyganics), based on advertising touting the products as organic.

According to the terms of the Babyganics organic class action settlement, consumers who purchased items off of this eligible items list between Sept. 7, 2010 until June 26, 2018 were entitled to either a full refund with proof of purchase or partial reimbursement without proof of purchase for up to eight Babyganics items. And in order to guard against future confusion, KAS Direct was also required to update Babyganics products packaging and advertising, clarifying whether the ingredients in the product are organic.

That said, the company denies the claims but agreed to the settlement to avoid further litigation. On the Babyganics' site under "Our Standards," they note, "We always start with plant-based and plant-derived ingredients, organic when practical, as well as carefully chosen synthetics or preservatives needed to create the kind of formulas that work effectively and that parents can feel good about using around their babies.”

With hope, suits like this will encourage baby product makers to be more transparent and direct in their marketing, for the sake of parents and their L.O.s.

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