Georgia's Aggressive Anti-Obesity Campaign Draws Media Fire
A new ad campaign aimed at raising awareness and encouraging prevention of an obesity epidemic that affects nearly 4o percent of Georgia's children is the source of a debate over when anti-obesity messages go too far. The campaign, which launched this summer at the hospital Children's Healthcare of Atlanta, features captions like "It's Hard to Be a Little Girl if You're Not" and "Chubby Kids May Not Outlive Their Parents."
The hospital is, according to the Atlanta Journal Constitution, responding to survey research that shows 50 percent of Georgia's population doesn't recognize obesity as a problem, and 75 percent of parents of overweight or obese kids don't believe their children have weight problems.
(Image via: http://www.ajc.com/)