The conservative mother's organization One Million Moms is calling for a boycott of a new flavor of Ben & Jerry's ice cream that the moms say has a vulgar and offensive name.

"Schweddy Balls" ice cream was launched in early September as a vanilla ice cream with fudge-covered rum and milk chocolate malt balls.  Its name comes from a popular Alec Baldwin "Saturday Night Live" sketch in which he plays a baker named Pete Schweddy.  As The Today Show reports, "The most famous line (and the one most often repeated by drunk frat boys) is his end note: 'No one can resist my Schweddy Balls.'"

One Million Moms says the name is inappropriate for children and should be boycotted.  In a statement on its website, the organization said, "The vulgar new flavor has turned something as innocent as ice cream into something repulsive. Not exactly what you want a child asking for at the supermarket."

The group had previously objected to "Hubby Hubby," a version of Ben & Jerry's Chubby Hubby ice cream that was released in 2009 to celebrate legalized gay marriage.

As for Schweddy Balls, "We've been hearing from many fans. It appeals to those who love our irreverent sense of humor," Ben & Jerry's spokesperson Sean Greenwood told Gannett News Service. "If you watch the skit, it's a lot easier to get the joke," he said.