Home Health Parents News Now Aging, Not Cancer, Motivates Teens to Wear Sunscreen Aging, Not Cancer, Motivates Teens to Wear Sunscreen By Holly Lebowitz Rossi February 13, 2014 Advertisement Save Pin FB ellipsis More Tweet Mail Email iphone Send Text Message Print Comment shutterstock_169535093 30780 "Vanity is more of a driving force to use sunscreen, as opposed to the fear factor of developing skin cancer," the study's lead author, William Tuong, told Reuters Health. Tuong is a fourth-year medical student at the University of California, Davis. In his study, high school students applied sunblock three times as often if they watched a video showing how it could prevent their skin from wrinkling than if they watched a video showing how sun exposure causes melanoma. Fifty Sacramento 11th-grade students participated in the study and saw one of two educational videos urging them to lather on sunscreen. Tuong developed the five-minute videos to test the theory that teenagers were more likely to respond to messages about appearance than to messages about health. A young, attractive woman speaks directly to youth in both videos. In one, the actress emphasizes the growing incidence of melanoma in young people and the link between the deadliest form of skin cancer and ultraviolet light. In the other video, the same actress discusses how ultraviolet light contributes to premature aging and "can make you look older and less attractive." "We are not trying to look like our grandparents, right?" the actress says. "Have you seen what the sun can do to a grape? It gets shriveled and wrinkled. Raisins are not cute," she says. "I don't want to look like a raisin face, and I don't think you want to either," she continues. "The sun causes wrinkles, dark spots, uneven skin tones, sagging skin and rough, leathery skin. These are all the things that will make you look older and definitely less sexy." Image: Teen wearing sunscreen, via Shutterstock By Holly Lebowitz Rossi Save Pin FB ellipsis More Tweet Mail Email iphone Send Text Message Print Comment Comments Add a Comment Be the first to comment! Advertisement Close this dialog window Add a comment Aging, Not Cancer, Motivates Teens to Wear Sunscreen Add your comment... Cancel Submit Success! Thanks for adding your feedback.