Home Health Parents News Now ADHD Diagnoses, Prescription Rates Rose Together ADHD Diagnoses, Prescription Rates Rose Together By Holly Lebowitz Rossi December 15, 2013 Advertisement Save Pin FB ellipsis More Tweet Mail Email iphone Send Text Message Print Comment shutterstock_123454397 30682 The rise of A.D.H.D. diagnoses and prescriptions for stimulants over the years coincided with a remarkably successful two-decade campaign by pharmaceutical companies to publicize the syndrome and promote the pills to doctors, educators and parents. With the children's market booming, the industry is now employing similar marketing techniques as it focuses on adult A.D.H.D., which could become even more profitable. Few dispute that classic A.D.H.D., historically estimated to affect 5 percent of children, is a legitimate disability that impedes success at school, work and personal life. Medication often assuages the severe impulsiveness and inability to concentrate, allowing a person's underlying drive and intelligence to emerge. But even some of the field's longtime advocates say the zeal to find and treat every A.D.H.D. child has led to too many people with scant symptoms receiving the diagnosis and medication. The disorder is now the second most frequent long-term diagnosis made in children, narrowly trailing asthma, according to a New York Times analysis of C.D.C. data. Behind that growth has been drug company marketing that has stretched the image of classic A.D.H.D. to include relatively normal behavior like carelessness and impatience, and has often overstated the pills' benefits. Advertising on television and in popular magazines like People and Good Housekeeping has cast common childhood forgetfulness and poor grades as grounds for medication that, among other benefits, can result in "schoolwork that matches his intelligence" and ease family tension. A 2002 ad for Adderall showed a mother playing with her son and saying, "Thanks for taking out the garbage." The Food and Drug Administration has cited every major A.D.H.D. drug — stimulants like Adderall, Concerta, Focalin and Vyvanse, and nonstimulants like Intuniv and Strattera — for false and misleading advertising since 2000, some multiple times. Sources of information that would seem neutral also delivered messages from the pharmaceutical industry. Doctors paid by drug companies have published research and delivered presentations that encourage physicians to make diagnoses more often that discredit growing concerns about overdiagnosis. Many doctors have portrayed the medications as benign — "safer than aspirin," some say — even though they can have significant side effects and are regulated in the same class as morphine and oxycodone because of their potential for abuse and addiction. Patient advocacy groups tried to get the government to loosen regulation of stimulants while having sizable portions of their operating budgets covered by pharmaceutical interests. Image: Prescription pills, via Shutterstock By Holly Lebowitz Rossi Save Pin FB ellipsis More Tweet Mail Email iphone Send Text Message Print Comment Comments Add a Comment Be the first to comment! Advertisement Close this dialog window Add a comment ADHD Diagnoses, Prescription Rates Rose Together Add your comment... Cancel Submit Success! Thanks for adding your feedback.