Amazon's Black Friday Sale Has the Best Deals on Toys We've Seen All Year

Find tablets, Barbies, Lego sets, and fidget toys for up to 50 percent off.

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teething toy, legos
Photo: Amazon

This is not a drill! Black Friday is finally here, and now is the time to pick up presents for every kid you know and love. Whether you're buying gifts for Hanukkah (which starts November 28), helping Santa, or giving for secular reasons, you will be giving yourself a huge gift when you head over to Amazon right now, where we're seeing the best prices of the year on popular toys for kids.

Amazon kicked off its early deals back in October, and every day since, there have been new sales on toys from favorite brands like Lego, L.O.L. Surprise, and Melissa & Doug, and you'll discover new brands with creative offerings for kids. We've been keeping a close eye on the site to find the best deals on the kind of entertaining and educational gifts you'd want to give. Sometimes, that's a Kindle Fire HD 10 for your avid new reader. Sometimes it's a wooden puzzle, and still other times it's an elaborate obstacle course you'll be setting up in the spring.

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Check this space from now through Cyber Week for an updated list of the best Amazon toy deals we can find.

Baby Toy Deals

Amazon toy deals

To buy: Baby Einstein Neptune's Ocean Discovery Jumper, $84 (originally $119.99);

Buying toys for babies is important for stimulating those fast-growing brains, but they don't have to be all that fancy. All they want are pretty things to look at, make noise with, and stick in their mouths. So when it comes to spoiling our little humans for the holidays, we can do so for very little money thanks to these incredible deals on toys for teething, stacking, and goo-gooing over.

Deals on STEM Toys and Building Sets

Amazon toy deals

To buy: Lego City Main Square, $139.99 (originally $199.99);

From the moment babies start experimenting with gravity, kids are ready and willing to learn about science, technology, engineering, and math through hands-on fun. Great deals on a Lego Minecraft set, Crayola science kits, engineering models, and Osmo educational tablet games will help you give gifts that light up those inquisitive minds.

Deals on Dolls, Plush Toys, and Imaginative Play

kid's game in box

To buy: Playmobil Furnished Hospital Wing, $62.86 (originally $89.99);

Of course, we've seen children play imaginatively with nothing but a rock and a blanket, but at this time of year, it's so much fun to give them new tools for their made-up worlds. Throughout this month, we've seen great prices on interactive pets, stuffed lions, extra-cool Barbies, L.O.L. Surprise dolls, adorable baby dolls—and all the clothing and accessories these dolls could ever need. Some kids' play leads them to unconventional settings, like this very detailed Playmobil hospital wing. They may also want to create those worlds in a space of their own, like an indoor play tent or castle.

Deals on Toy Cars, Planes, and More

kid's building construction set

To buy: Thames & Kosmos Remote-Control Machines: Construction Vehicles, $79.92 (originally $99.95);

If your kid is a fan of things that vroom, you have probably never been at a loss for what presents to buy them. Now you can save on sustainably made trucks and helicopters from Green Toys or Paw Patrol vehicles that teach the alphabet. When it's time to get moving themselves, they can hop on a ride-on miniature Fiat or a streamlined Wiggle Car. And we're going to bet even the grown-ups will want a turn with this remote-control construction vehicle kit.

Deals on Tablets, Smartwatches, and More Electronic Gadgets for Kids

Amazon toy deals

To buy: Fire HD 8 Kids Pro, $69.99 (originally $139.99);

As much as we want to limit our kids' screen time and prevent them from becoming robot zombies, we also want to raise kids that will be comfortable with all the tech of today and tomorrow. It's a good thing they'll be able to learn while playing with their smartwatches, taking notes in their Blue's Clues tablet, and eventually programming their own little robot friend—all of which are available for really great prices right now.

Deals on Sports and Outdoor Toys

gym set

To buy: Eezy Peezy Monkey Bars Climbing Tower, $159.49 (originally $220);

Some kids don't seem to stop moving ever, and others need a little bit of encouragement to get active. Play is the prescription for both types of children, whether that's helping them with tee-ball, setting up a tiny hoop in the backyard, getting them out on a ride-on Vespa or a two-wheeler, investing in a monkey bar tower or a Ninja Warrior obstacle course, or planning ahead for warm weather with an inflatable pool for the backyard.

Deals on Puzzles and Games

catan board game

To buy: Catan Board Game, $22 (originally $55);

Puzzles and games aren't just the answer to cold and rainy days—they're the way to stimulate young brains and gather the family for fun and laughs. Find simple wooden puzzles and elaborate 2,000-piece jigsaw puzzles for much less than you could during the Great Puzzle Shortage of 2020 (that was a thing, right?). And get ready to giggle about each other's engineering skills with a game of Catan, Ticket to Ride, or Blockhead.

Deals on Art Supplies and Crafts

dolls in case

To buy: L.O.L. Surprise! Creativity Case, $11.99 (originally $16.99);

When you have a child who wants to create, you want to reward that impulse with as much positive feedback as possible. And if they're not there yet, art supplies and crafting kits are the first step to getting there. Give them supplies that are easy to use, like a Melissa & Doug easel and Crayola Color Caddy, to start with. Eventually, they can step up their work with popular brush pens, too.

Deals on Sensory and Fidget Toys

Amazon toy deals

To buy: Effacera Pop Fidget Spinner Toys 4-Pack, $9.90 (originally $21.99);

The phenomenon that is the boom of sensory and fidget toys continues into the holiday season, which is fantastic news to anyone shopping on a budget. It costs so little to delight kids with a giant pop fidget toy, a few smaller ones, or a pack of buttery slime. If you've got a place that's easy to clean up, let them mess around with Kinetic Sand, which is a great price right now.

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