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Barbie Celebrates 'May the Fourth' with the Launch of 4 New Star Wars-Inspired Dolls

Barbie Celebrates 'May the Fourth' with the Launch of 4 New Star Wars-Inspired Dolls

Barbie is getting into the Star Wars spirit by expanding its doll collection inspired by the famous film franchise

Mattel Unveils Line of Collectible Toys Honoring Heroes Fighting Coronavirus Pandemic

Mattel Unveils Line of Collectible Toys Honoring Heroes Fighting Coronavirus Pandemic

The Fisher-Price toys recognize people working endlessly to keep their communities up and running during these uncertain times.

This Kid's Subscription Box Lets Children Travel the World From Home

This Kid's Subscription Box Lets Children Travel the World From Home

They even get their own "passport."

Meet Joss: American Girl's 2020 Doll of the Year

Meet Joss: American Girl's 2020 Doll of the Year

American Girl partnered with several experts to introduce the Girl of the Year 2020, the first of the collection to wear a hearing aid.

Frozen 2 Toys Hit Shelves This Week and We're Desperately Trying to Guess Spoilers

Frozen 2 Toys Hit Shelves This Week and We're Desperately Trying to Guess Spoilers

The Frozen 2 movie release is still over a month away, but all-new Elsa, Anna, and Kristoff toys are available to buy Friday. Could a few of these costumes and songs be hinting at what's to come??

Parents' 50 Best Toys of 2019

Parents' 50 Best Toys of 2019

Baby shark toys? Check. Paw Patrol toys? Check. Dinosaur, car, and even sloth toys? Check, check, and check. These are the best baby, toddler, preschool (and beyond) toys of 2019, according to kids.

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Age-by-Age Guide to Toys

Age-by-Age Guide to Toys

What's the best toy for an infant vs. a toddler? Before you go holiday shopping, check out our list that matches developmental stages of play with toys that work well for kids at each age.

10 Water Toys for Toddlers You Need This Summer

10 Water Toys for Toddlers You Need This Summer

Hot, sunny days pair perfectly with any of these great outdoor water toys for toddlers. Whether your little fishie favors splashing in a backyard pool, kicking back at the beach, enjoying some sprinkler action, or taking a seat at the water table...we’ve got a toy for her.

Best Pool and Water Toys for Kids This Summer

Best Pool and Water Toys for Kids This Summer

Toys for Kids With Special Needs

Toys for Kids With Special Needs

Best Beach and Sand Toys for Kids This Summer

Best Beach and Sand Toys for Kids This Summer

Toy Trivia Quiz

Toy Trivia Quiz

5 Tips for Choosing Electronic Toys for Kids That Are Educational, Too

Toy aisles are overwhelming, to say the least, so a little guidance is helpful when picking ones that are both high-tech and educational for your kids. Experts weigh in with practical tips for finding a fun, age-appropriate toy that actually enhances your kid's learning experience.

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Playskool Introduces Sesame Street Love to Hug Elmo on National Hugging Day

Playskool Introduces Sesame Street Love to Hug Elmo on National Hugging Day

Why Toy-Sharing Subscriptions Are the Best Thing for Families

Why Toy-Sharing Subscriptions Are the Best Thing for Families

American Girl's 2019 'Girl of the Year' Tackles a Modern-Day Tech Addiction

American Girl's 2019 'Girl of the Year' Tackles a Modern-Day Tech Addiction

Town Encourages Kids to Swap Toy Guns for Something Else: 'Saying No to Guns Is Important'

Town Encourages Kids to Swap Toy Guns for Something Else: 'Saying No to Guns Is Important'

Your Old American Girl Doll May Be Worth Hundreds on Ebay

Your Old American Girl Doll May Be Worth Hundreds on Ebay

Pediatricians Suggest Gifting Your Kids With Boxes and Blocks Instead of High Tech Toys

Pediatricians Suggest Gifting Your Kids With Boxes and Blocks Instead of High Tech Toys

Best Toys from Your Kids’ Favorite Shows

Best Toys from Your Kids’ Favorite Shows

The Baby Shark Toy Is the Gift Your Kid Wants This Year

The Baby Shark Toy Is the Gift Your Kid Wants This Year

This Kid-Size Dyson Vacuum Cleaner Actually Works

This Kid-Size Dyson Vacuum Cleaner Actually Works

Build-A-Bear is Offering Two Major Black Friday Deals This Season

Build-A-Bear is Offering Two Major Black Friday Deals This Season

10 Most Dangerous Toys of 2018 Released in Time for the Holidays

10 Most Dangerous Toys of 2018 Released in Time for the Holidays

Cuddly as a Cactus! Build-A-Bear Introduces a Grinch Plush Just in Time for the Holiday Season

Cuddly as a Cactus! Build-A-Bear Introduces a Grinch Plush Just in Time for the Holiday Season

Fingerlings 'Untamed' Are Here for the Holidays

Fingerlings 'Untamed' Are Here for the Holidays

Pioneer Woman Ree Drummond Now Has Her Own Barbie Doll

Pioneer Woman Ree Drummond Now Has Her Own Barbie Doll

This “Fucket Bucket” Invention May Be The Solution to Your Kids' Messes

This “Fucket Bucket” Invention May Be The Solution to Your Kids' Messes

Build Your Own Hogwarts Castle With Lego's Newest, Biggest Harry Potter Set

Build Your Own Hogwarts Castle With Lego's Newest, Biggest Harry Potter Set

4 Parenting Lessons From My Little Pony

4 Parenting Lessons From My Little Pony

The New Barbie and American Girl Sets Are #ScienceGoals

The New Barbie and American Girl Sets Are #ScienceGoals

Toys 'R' Us Will Close All of Its Doors Forever Today After More Than 70 Years

Toys 'R' Us Will Close All of Its Doors Forever Today After More Than 70 Years

World’s Largest Lego Titanic Replica, Built by Young Autistic Boy, on Display in Tennessee

World’s Largest Lego Titanic Replica, Built by Young Autistic Boy, on Display in Tennessee

Dinosaur Fingerlings Are Here, and Your Kids' Toy Box Just Got More Fierce

Dinosaur Fingerlings Are Here, and Your Kids' Toy Box Just Got More Fierce

Your Kid Can Bring Unicorns to Life With This Must-Have Build-a-Bear Stuffed Animal

Your Kid Can Bring Unicorns to Life With This Must-Have Build-a-Bear Stuffed Animal

Get a Sneak Peek of Lego's First Collection Sustainably Made From Plants

Get a Sneak Peek of Lego's First Collection Sustainably Made From Plants

The 6 Original 'My Little Pony' Dolls Are Making a Comeback With a 2018 Makeover

The 6 Original 'My Little Pony' Dolls Are Making a Comeback With a 2018 Makeover

Toy Fair 2018: FamilyFun Magazine’s Top Toys for Creative Kids

Toy Fair 2018: FamilyFun Magazine’s Top Toys for Creative Kids