We start scouting new toys in February, request tons of them in May and June, and over the summer, test a few hundred faves with some 75 kids and their parents. The result—this annual list—is the best of the newest. We don’t play around! (Oh wait, maybe we do...) 

By Jessica Hartshorn
September 30, 2016
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Best Toys Code a Pillar
Credit: Jeffrey Westbrook

Coding that’s intuitive! Each part of the Fisher-Price Think & Learn Code-A-Pillar dictates an action. Pull it apart and reassemble in any order, then hit the go button to watch the creature follow each step. Use the arrow and star to set up a challenge. 3 to 6 years, $50.

Best Toys Zing Wet Head Game
Credit: Jeffrey Westbrook

You will get wet playing the Zing Wet Head Water Roulette Game, but only enough to make you laugh! The anticipation—players take turns pulling pins, waiting to see who gets dumped on—makes for a screaming good time. 4 years+, $15.

Best Toys Li’l Woodzeez Honeysuckle Airway
Credit: Jeffrey Westbrook

The Li’l Woodzeez Honeysuckle Airway is the latest set for the sweet land of make-believe. It comes with luggage and snacks; characters are sold separately. 3 years+, $30.

Best Toys My Blazin’ Dragon
Credit: Jeffrey Westbrook

Way too young for Game of Thrones, kids may still want to mother this dragon. Hasbro FurReal Friends Torch, My Blazin’ Dragon coos when petted and breathes flame-colored mist; hold up the marshmallow to watch it “toast.” 4 years+, $80.

Best Toys Eating Sleeping Working
Credit: Jeffrey Westbrook

The Manhattan Toy MiO Playing Eating Sleeping Working + 2 People set is beautiful in its simplicity. Wooden pieces can be placed any which way, and characters have a beanbag body so they balance upright. 3 years+, $100.

Best Toys McStuffins Hospital
Credit: Jeffrey Westbrook

Boys and girls gravitate equally to Just Play Doc McStuffins Toy Hospital Care Cart with its scrolling EKG machine, squeezable blood-pressure pump, drawer to hold tools, and “Welcome to the Hospital” song. 3 years+, $50.

Best Toys My First Bananagrams
Credit: Jeffrey Westbrook

Lowercase and combo-letter tiles make playing My First Bananagrams less intimidating; early readers can use “oo,” “wh,” or “ee,” for instance, to put words together. 4 years+, $15.

Best Toys Where's Olaf
Credit: Jeffrey Westbrook

Wonder Forge Disney Frozen Where’s Olaf? Game is a playful variation of “hot or cold?” that has one player hiding the snowman and the others seeking after some deductive reasoning. 4 years+, $20.

Best Toys Jumbo Magnatab
Credit: Jeffrey Westbrook

Guest Editor Kristen Bell tested a Kid O Jumbo Glow-in-the-Dark Magnatab with 3-year-old Lincoln and “loves that it mimics pen and paper” (without the mess!) and “that it glows in the dark” (so it can be used, for instance, in a dim backseat). 3 years+, $35.

Best Toys Lego Lost Temple
Credit: Jeffrey Westbrook

For builders caught between Duplo and City sets, Lego Juniors Ninjago Lost Temple and other Juniors sets are age-perfect. Pieces go together quickly, and there’s an emphasis on popular figures (hello, Lloyd). 4 to 7 years, $30.

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