Target is known (and loved!) for its high-end-meets-affordable design collaborations—and every once in a while, those blink-and-you'll-miss-them collections include adorable kids clothes. (We're looking at you, Missoni and Lilly Pulitzer!) But now, everyone's favorite big box store is launching a big-name collection that's not just exclusively for kids, it's designed by one: 7-year-old Stevie Madden! (Yes, her dad is shoe designer Steve Madden.) Launching in-store and online beginning the week of July 19th, the Stevies collection includes 30 cute styles—each with a fun name like #TEXTME or #GIRLPOWER—and comes in sizes 13–6 (so lucky you, if you're a mama with a tiny foot. And the price? A wallet-friendly $21.99 to $36.99. Parents.com had a chance to interview the design wunderkind via email about her new line, her inspiration, and how she manages the work-kid balance.
Parents.com: Your dad is obviously a famous footwear designer. What have you learned from him about creating cool shoes?Stevie: I love spending time at my dad's office and factory. This helped me dream up styles for this Target collection, for girls just like me.
P: How do you balance being a footwear designer with being a regular 7-year-old kid?S: Even though I design shoes, I still go to school and have time to play with my friends. I love living in New York City. Some of my favorite things to do are hanging out at Central Park and cheerleading with my friends.
P: Has being a designer always been a goal of yours? And if so, what's next, having achieved that dream at age 7?!S: Yes! My dream is to run my own fashion company someday. For now, I'm working on more Stevies styles for Target. P: How would you describe your own personal fashion style? What's a typical/favorite outfit?S: I like to plan my outfits to fit with what I'm doing – whether it's going to school, to hang out with friends, or play with my brother and sister. I always like to have a cool accessory, and picking out shoes to match my outfit is always my favorite part of getting dressed.
P: What "Stevies" style is your fave?S: My favorite is #DRESSUP, with the heart on the toe – it comes in black, pink, and blue so I can wear them with any outfit!
P: What—or who—inspires your designs? S: My daddy's shoes.
P: Your shoes have cute has tag names like #TEXTME and #KISSYFACE, so we have to ask: Do you really have your own smartphone?S: I love taking pictures on my phone and texting with my friends!
Sign up for our toddler and big kid newsletters.
Image of Steve and Stevie courtesy of Steven Madden, Ltd.; images of shoes courtesy of Target