"The cigar market is the most heavily flavored of all tobacco products," said Cristine D. Delnevo, who led the research. "For decades, tobacco industry internal documents have highlighted that flavors appeal to youth and young people."
Delnevo, who directs the Center for Tobacco Surveillance & Evaluation Research at Rutgers Cancer Institute of New Jersey in New Brunswick, and colleagues from the National Institutes of Health investigated recent market and survey data on flavored cigar use among young people.
Delnevo and her coauthors analyzed an annual survey of drug and alcohol use among Americans ages 12 and up. For this study, the researchers selected the 6,700 survey responders in 2010 and 2011 who reported smoking cigars in the previous month and had noted their usual brand.
They found that 8 percent of men and 2 percent of women said they had smoked a cigar in the past 30 days, but 11 percent of people between ages 18 and 25 years old had smoked a cigar - more than any other age group.
Three quarters of cigar smokers reported a usual brand that offers flavored varieties, according to the results published in the journal Tobacco Control.
Image: Cigar, via Shutterstock