A new national "movement" called "Too Small to Fail" launched Wednesday, pledging to use the power of media and advertising to raise awareness of the growing needs of children in a nation that is, organizers say, too focused on the big problems of the economy and not focused enough on the consequences of that economy for its smallest citizens. More than 16 million kids now live at or below the poverty line, the highest number of children in poverty in 50 years.
The campaign was created by the nonprofit organization The Center for the Next Generation, and it is hoping to call attention to a number of financial and health-related problems facing American kids, including:
The campaign will urge government, business, and community organizations alike to take steps to help families live more financially and emotionally stable lives. Parents magazine and Parents.com are among the many media partners participating in the campaign, and an initial ad is set to air during cable television programs that depict children in danger.