"This is it."
So begins the new commercial from mom-founded organic baby food company Happy Family. The spot, called "This Is Happy," takes us through a series of vignettes starting with the words "This is."
"From the ups and the downs, to the laughs and frowns, happy is made of the moments we share," reads the Happy Family website. "And that's a journey worth nourishing."
To that end, the ad opens with a pregnant woman telling her husband that it's go time: "This is it!" she says between moans and contractions.
Then it moves on to capture more "happy ingredients" in the lives of other parents and their kids.
This is her first day... This is my favorite... This is yummy... This is awesome... This is messy... This is really hard.... This is your baby sister... This is a tomato... This is my boyfriend...
Eventually, the ad circles back to the very first couple, only this time, the mom has just given birth. As the new dad holds the baby and stares at his wife with a look of awe, he whispers once again, "This is..." and then trails off.
A million words and phrases started running through my mind to fill in what he left unsaid. Amazing, the beginning, a game changer? But the text that finally pops up on the screen is, "This is happy."
The video was posted to YouTube last week and already has close to 2 million views. Over on Facebook it's been viewed 1.6 million times and racked up more than 1,000 comments.
"Wow you really captured the beauty and happiness in moments that those things can be missed," wrote one.
"I absolutely love that this commercial represents families of color, children who are candid and frank and so REAL," added another. "I totally teared up about halfway through."
The company is now asking viewers to share their own happy moments on social media using the hashtag #thisishappy. What are some of your family's happy moments?