Walmart Revamps Its Baby Line
Find out what's new about Walmart's baby line, Parent's Choice.
Attention Walmart shoppers, A.K.A. everyone. The value superstore is relaunching its popular baby line, Parent's Choice, to be even more awesome.
The next time you head into your closest retail location or go online, you'll start to see 150-plus brand new baby essentials, from premium diapers (now just $19.82 for a 100-count pack), to super soft bedding. You'll also get to shop 280 new and improved items for baby.
We got a chance to talk with Diana Marshall, vice president of baby for Walmart U.S., and a mom of 1-year-old, who told Parents about the company's continued mission to deliver low priced, quality baby products to their customers, but in an exciting new way. Consider that all products in the relaunched line, even bedding, are priced at under $40, with most items costing around $13.
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"With these new and upgraded products, parents can stay on-trend and under budget while focusing on what really matters: their little bundle of joy," Marshall said in a press release.
In fact, as she explained to Parents, Parent's Choice's new look and feel came as the result of looking in depth at what customers were asking for, and what's happening in the market. And as a customer, I can't think of anything I want more for baby than items like stackable sippy cups for less than $1. And a huge variety of baby food pouches, also for less than $1. Parents will also find wipes, baby-care products like lotion, and a full line of bedding, from receiving blankets, to crib sheets, to changing pads, all in cute patterns and a full range of colors.
Some products will launch this year, while others will continue to be rolled out into early next year. Definitely look out for a training potty that reveals a picture when the potty gets used, and a new, sleek, must-have stainless steel sippy cup.
"We're proud of what we have in stores and online today, but we'll continue working hard to bring our customers even more high-quality, affordable baby essentials by Parent's Choice," Marshall wants customers to know.
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I guess this means we'll have to hit Walmart every week to see what's new.