This Awesome New Gym Ad Shows a Model Breastfeeding Twins in Public

Breastfeeding twins in public—how's that for commitment?
Equinox/Twitter

Deciding to breastfeed is a big commitment. Even more so if you have twins. And if you aren't afraid of breastfeeding them in public, sans nursing cover, while wearing an evening gown, say, in the middle of dinner at a fancy restaurant, that may just be the epitome of commitment.

This is the bold image Equinox gym shot for its 2016 campaign, aptly called, "Commit to Something." In the ad, model Lydia Hearst cradles a suckling infant under each arm, her breasts in full view. She's wearing a deeply plunging black dress and sitting at a white, cloth-covered table amid other patrons enjoying their meals. Her made-up gaze is fixed, her expression pretty much saying, "So?"

The brand tweeted the shot this morning, along with this caption: "Table for one. Dinner for three. #CommitToSomething."

This image, along with a series of others, was photographed by Steven Klein, who commented, "It is the responsibility of advertising to communicate modern times and social issues. This campaign addresses today's issues and social commentaries, which is a powerful approach instead of portraying people as superficial objects with no narrative."

There's no doubt the right to breastfeed openly is a hot social issue right now. So I'd say Equinox nailed it with this ad!

A lot of moms, myself included, would love to feel as confident as Hearst looks about deciding to breastfeed in public, or any other parenting choice we make. It's a great message; we should all commit to things, fully, completely, whether it's working out, or feeding our babies when and how we want. And anyone who doesn't like it can go scratch!

Melissa Willets is a writer/blogger and a mom. Follow her on Twitter (@Spitupnsuburbs), where she chronicles her love of exercising and drinking coffee, but never simultaneously.

1 Comment

  1. Quick tip for all you parents all out there: My baby never slept well (especially through the night) until I started using the website >>>>SleepBaby .org<<<< - that website has been by far one of the best things I've ever got my hands on to get him to fall asleep quickly. Best time is 45 seconds from awake to asleep! I heard about it through a kindergarten teacher who uses it to put to sleep a group of 30 children. Check it out! Sorry, you can't post links here so you'll have to turn it into a normal link. >>SleepBaby .org<< Best of luck to you and your family! :)



Parents may receive compensation when you click through and purchase from links contained on this website.