This is the bold image Equinox gym shot for its 2016 campaign, aptly called, "Commit to Something." In the ad, model Lydia Hearst cradles a suckling infant under each arm, her breasts in full view. She's wearing a deeply plunging black dress and sitting at a white, cloth-covered table amid other patrons enjoying their meals. Her made-up gaze is fixed, her expression pretty much saying, "So?"
The brand tweeted the shot this morning, along with this caption: "Table for one. Dinner for three. #CommitToSomething."
This image, along with a series of others, was photographed by Steven Klein, who commented, "It is the responsibility of advertising to communicate modern times and social issues. This campaign addresses today's issues and social commentaries, which is a powerful approach instead of portraying people as superficial objects with no narrative."
There's no doubt the right to breastfeed openly is a hot social issue right now. So I'd say Equinox nailed it with this ad!
A lot of moms, myself included, would love to feel as confident as Hearst looks about deciding to breastfeed in public, or any other parenting choice we make. It's a great message; we should all commit to things, fully, completely, whether it's working out, or feeding our babies when and how we want. And anyone who doesn't like it can go scratch!
Melissa Willets is a writer/blogger and a mom. Follow her on Twitter (@Spitupnsuburbs), where she chronicles her love of exercising and drinking coffee, but never simultaneously.