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Target's New Breastfeeding Policy Is a Win for Nursing Moms

target mom
Though not the norm in the U.S. (yet), breastfeeding in public has gotten some high-profile love recently. Earlier this year, Virginia became the 48th state to officially support a mom's right to nurse. The #normalizebreastfeeding movement now has its own day of recognition. And the Sistine Chapel is fair game for a feeding sesh, says the Holy Pontiff.

The latest to throw their support behind breastfeeding moms? Target. Sure, back in 2011 outraged mamas staged a nationwide nurse-in there, but a lot has changed in four years. Now, Everyone's Favorite Retailer not only supports breastfeeding moms, it also requires its workers to do so as well.

Proof? A blurry photo of the employee handbook that outlines the chain's explicit policy on in-store feeding sessions. It reads like every nursing woman's fantasy world. There are dreamy sentences like, "Target's policy supports breastfeeding in any area of our stores, including our fitting rooms, even if others are waiting." (I mean, can you imagine?) Or how about the one advising staffers to offer moms who want more privacy a fitting room and most definitely not the public bathroom? Swoon. And I couldn't help but smile at the part about not approaching a nursing mom. It's like we're a grizzly bear!

Is it any wonder then that the handbook pic went viral after Breastfeeding Mama Talk posted it on Facebook? As of this writing, the post has well over 40,000 likes and 16,000 shares, and even some awesome photos of moms nursing in the aisles, like the one pictured here. Way to go, Target -- keep up the good work!

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Bonnie Gibbs Vengrow is a New York City-based writer and editor who traded in her Blackberry and Metro card for playdates and PB&J sandwiches—and the once-in-a-lifetime chance to watch her feisty, funny son grow up. Follow her on Twitter, Pinterest, and Google+.

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Image of Daphney Biddle Long courtesy of Breastfeeding Mama Talk via Facebook