Parents Will Now Feel the Love at 800 Starbucks in the UK
If I had a dime for every time I had to change my kid's diaper on a Starbucks bathroom floor back when I was a new mom, I'd, well, probably own my own Starbucks.
Now the coffee chain is trying to make its stores in the UK friendlier to parents with young children by stocking them with emergency diaper kits and training the baristas to do things like warm milk bottles, help women find private places to breastfeed, and assist families in locating open tables and high chairs.
"Essentially, our employees are trained to help parents, whatever their need," Starbucks spokeswoman Linda Mills told Business Insider.
The program was launched this month in partnership with the UK's National Childbirth Trust. Already, baristas at 800 Starby's spots across the UK were trained to help identify and preempt parents' potential needs—like, say, a mom who is struggling with her stroller. The baristas have also been encouraged to let moms and dads know they can order and pay from their tables using the Starbucks app. Employees will then bring them their food and drinks so they don't have to stand in line with their children. And we all know how much fun that can be!
Seriously, though, this concept is brilliant. Just one question: Can we get one of these baristas to follow us around full time? Because I could really use some help with driving carpools and making dinner.
"We recognize that parents out on their own with very young children, sometimes for the first time, appreciate some support," said Rhys Iley, vice president of operations for Starbucks, in what is probably the biggest understatement of the decade.
No word yet on whether this concept will makes its way to the U.S. But when and if it does, you know I'll be first in line.