The collaboration with designer Joy Cho features sweet and whimsical nursery and home decor items.

By Hollee Actman Becker
January 06, 2016

Designer and blogger Joy Cho is back with another collection for Target, this time featuring a line of really cool nursery and home decor items.

The collection—called Oh Joy! for Target—features everything from adorable gold "party animal" figurines and bold mix-and-match bedding to whimsical string lights, colorful wall art, and Pinterest-worthy throw pillows...and we want it all!

Cho says the collections were a natural choice, given her life as an author, blogger, and busy mom. "For the nursery line, I was inspired by what I'd want to see in my own kids' rooms for years to come," she said. "We took the soft, comfortable materials that you would expect for baby, but used bright colors and fun details with whimsical and bold prints. Similarly, for the home products, I wanted to offer décor pieces with bright, bold colors and modern patterns that will help add personality and style to any home."


The Oh Joy! for Target nursery collection will hit select Target stores and in early January, with the home collection following on its heels in early February. Prices for both lines will range from $12.99 to $99.99. And while we are ready to add every single item to our carts, Cho says the brass party animals are a fun way to add some whimsy to a room, and the decorative pillows are great layering pieces that are easy to switch out, depending upon your mood.


"The whole idea with these collections is to have fun," she said. "There's truly something for everyone!


Are you as obsessed as we are?


Hollee Actman Becker is a freelance writer, blogger, and a mom. Check out her website for more, and follow her on Twitter at @holleewoodworld.

Comments (1)

December 4, 2018
Quick tip for all you parents all out there: My baby never slept well (especially through the night) until I started using the website >>>>SleepBaby .org<<<< - that website has been by far one of the best things I've ever got my hands on to get him to fall asleep quickly. Best time is 45 seconds from awake to asleep! I heard about it through a kindergarten teacher who uses it to put to sleep a group of 30 children. Check it out! Sorry, you can't post links here so you'll have to turn it into a normal link. >>SleepBaby .org<< Best of luck to you and your family! :)