All About Babies

Meet the 2016 Gerber Baby!

You won't be able to handle all the cuteness that is this year's Gerber Spokesbaby.

Gerber baby Isla Gerber
It's easy to see why 7-month-old Isla from Troy, Michigan stood out from among the 170,300 entries in Gerber's sixth annual baby photo search. Those dimples! That smile! That hair! Those cheeks! Those eyes! Is this baby always that happy? Um, yes.

"She's got that same smile on her face every day," Isla's mom Rachael says. "Plus her hair is so cute and crazy – it just adds to her adorable personality! We still can't believe we won because there were so many gorgeous entries, but we are so excited and grateful."

We can believe it, Rachael! Bernadette Tortorella, senior media marketing manager at Gerber, says the contest received many incredible entries, but the judges all fell in love with Isla's "cheeky smile and awesome hair."

Isla's parents will receive $50,000 as part of the Grand Prize, but I think we win too, America! Because we get to see that darling dimpled face in upcoming ads for the baby nutrition brand. We can also follow Isla's journey as the official Spokesbaby on Gerber's Facebook and Instagram pages.

Meanwhile, other winners were awarded prizes in categories such as supported sitter, toddler, and preschooler. You can view those winning photos here.

Congratulations to all the winners, and Isla, I'm sure this is only the beginning of how far your infectious smile will take you!

Melissa Willets is a writer/blogger and a mom. Follow her on Twitter (@Spitupnsuburbs), where she chronicles her love of exercising and drinking coffee, but never simultaneously.