Love Fashion Subscriptions? You'll Want to Check Out What BabyGap Is Doing
Would you try babyGap's new quarterly subscription service?
If you love the convenience and fashion fun Stitch Fix offers, then buckle up, because Gap has just unveiled its version of an outfit subscription service for babies. It's called babyGap Outfit Box, and it may be the best way to take the guesswork out of outfitting your little one.
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Here's how it works: customers receive quarterly deliveries of six, seasonally-appropriate outfits for the littlest fashion plate in the house. Each box costs $70, but contains about $100 of munchkin merch. All you have to do is go to the Gap website to sign up, and select a size, gender and theme for your box. Sizes currently run from 0 - 2T but according to Gap's website, 3T and 4T will be available soon. Themes to choose from include "classic," "newborn essentials," "fun," and "surprise."
The babyGap Outfit Box seems pretty user-friendly, especially since shipping and returns are free, and you have 21 days to decide if you want to keep the items, or for your baby to poop on them, in which case you have to keep them. The site also promises customers "flexibility to postpone your next box, skip a box, or cancel anytime."
Sounds pretty awesome to us! The only question is, when will the mom version be available?
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