Hold on to your tea towels! A sweet treat is coming back just in time for the arrival of royal baby No. 2. London ice cream company The Licktators is once again stocking freezers with 'scream made from -- wait for it -- breast milk. Their latest all-natural concoction, called Royal Baby Gaga, is a blend of carefully screened donated breast milk and Madagascan Vanilla.
It may sound like another unusual way to profit off of royal baby fever, but in reality, this ice cream has an altruistic bent. The brainchild of The Licktators and vocal breastfeeding supporter Victoria Hiley, Royal Baby Gaga is meant to raise awareness about the benefits of nursing. Bonus: All profits from the sale of the $22 pink and blue tubs will go to a breastfeeding charity. "There was huge support from breastfeeding women for Baby Gaga ice cream in 2011, yet some politicians still stigmatise women for breastfeeding in public," Hiley explains in a statement."We thought the birth of a royal baby was a great time to whip up support for mums and say that when it comes to ice cream this summer, breast is best." (Hmm, I'm not totally sure how eating someone else's breast milk would convince the undecided to try nursing—or remove the stigma of feeding al fresco—but hey, it's worth a shot?)
Now, using breast milk for something other than feeding a baby is nothing new. Celebs are sampling it. Bodybuilders are downing the stuff to bulk up faster. People are even smearing it on as a facial (which, fyi, apparently works!). And although I'm a big fan of nursing—and vanilla ice cream—I can't imagine digging into a bowl of another woman's frozen breast milk, even if it was blended with fancy-sounding flavors. The potential safety issues alone would stop me. But if you're feeling adventurous, you can pick up a tub of Royal Baby Gaga in select London stores and online through the summer.
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Bonnie Gibbs Vengrow is a New York City-based writer and editor who traded in her Blackberry and Metro card for playdates and PB&J sandwiches—and the once-in-a-lifetime chance to watch her feisty, funny son grow up. Follow her on Twitter, Pinterest, and Google+.
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Product shot of Royal Baby Gaga courtesy of The Licktators via Facebook