Jessica Alba, founder of The Honest Company and currently preggers with baby #3, has just launched a super-cute limited edition diaper collab with Emily Current & Meritt Elliott, designers of The GREAT. The trio celebrated the launch of the collection—adorably titled the GREAT Adventure—at a private residence in East Hampton last weekend.
Celeb moms like Molly Sims and Rachel Zoe stopped by with their little ones to check out the eco-friendly, glamping-inspired goods. Because why swath your stylish tot in plain old white diapers when they could be rocking designs like The Camper Plaid, The Sweet Scout, The Great Adventure, and, our fave look, The Bandana?
So cute, right? Almost makes me want to have another baby. Almost.
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And we could totally see Zoe dressing her son in this vintage scout badge design, can't you?
Proceeds from the collection launch party will benefit Baby2Baby, which donates diapers to babies in need all over the country. And true to The Honest Company manifesto, all styles have been created with an ultra-soft plant-based inner and outer layer that is gentle against skin on baby's bottoms. Because what good is looking like a mini rockstar if you don't feel like one, too?
The looks will be available in-stores and online at Honest.com for subscribers on August 21st (non-subscribers have to wait until August 28th), and will retail for $13.95.
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"It can be pretty terrible changing diapers all day long," Alba explained in a Facebook Live video. "If we can bring a little bit of joy and a little bit of delight to something that can be kinda terrible, why not?"