Imagine buying clothes that fit your child for three years? According to this new brand, that dream is about to become a reality.
Ever feel like your child is constantly growing out of their clothing? Well, you may not have to deal with that much longer: A new innovative brand of baby clothes is looking to solve that problem. It's called Petit Pli, and when you purchase one of the garments, engineer Ryan Yasin says you are essentially buying seven sizes in one.
"We have limited resources on Earth so we need to be clever about how we use them," Yasin told Wired in the U.K. He was inspired to create the line by his two-year-old nephew, who kept growing out of the clothes Yasin would buy him. So he built garments that will fit a child from six to 36 months. Not only is Petit Pli more eco-friendly—there's also that whole thing about saving a ton of money on kids' clothes! Yeah, I'll hold on while your mind is blown.
On the company's website, Petit Pli says its brand creates "the most advanced technical children's clothing in the world." It also claims, "Children grow seven sizes in their first two years on Earth and this equates to a lot of wasted clothing." The concept is described this way: "Petit Pli's versatile waterproof shells are pleated in such a way that they can grow bi-directionally to custom fit a range of sizes. The continuous size adjustment is a new way of approaching garment design, one suitable to high growth rates and discrepancies in children's sizes. Petit Pli uses technical materials that are ultra-lightweight, waterproof and breathable because children are extreme athletes."
On the website, you can also watch a video about how the clothes grow with your child, and how to pack the garment into a tiny, little ball in a drawer or suitcase. That part is pretty neat, because no matter how tiny kids' clothes are anyway, they still tend to take up a lot of space! .
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If you are wondering, the clothes are machine-washable, despite the intricate-looking pleats, but are meant to be air-dried; no ironing is necessary. And the company claims the pleats are created to be "hard-wearing," after its rigorous testing and design. And the clothes, which are meant to be worn as an outer shell over lightweight layers, are rain and wind-proof.
All of this conceptual stuff is definitely cool, I'll admit. But the outfits aren't exactly cute, are they? I just can't really picture my child wearing one of the outfits, no matter how functional and practical it is.
Incidentally, the clothing is not yet for sale. We reached out to Petit Pli for comment but didn't immediately hear back.
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So, would you love it? Or leave it?