The British clothing retailer has released an adorable, limited-edition collection that was launched to celebrate the birth of the royal baby boy.

By Maressa Brown
April 24, 2018
Credit: Boden

The whole world is celebrating the birth of Kate Middleton and Prince William's third L.O., and British retailer Boden is getting in on the action, too. Last month, they announced their 11-piece "Very British Baby" Collection, which features embroidered corgis, marching guardsmen, and a cashmere bonnet and blanket.

The collection was created to have a timeless appeal. "We wanted to create a range of babywear that parents could treasure forever,” Harriet Earle, Head of Mini Boden, tells People. “The collection features a nod to the monarchy with playful corgi and Queen’s guard soldier motifs, [along with] London landmark illustrations printed on sleepsuits.”

Pieces were also designed with various details, like Peter Pan collars and smocking, which are frequently worn by Prince George and Princess Charlotte (not to mention by Prince William and Prince Harry when they were kids in the '80s!). “The young prince and princess were of course part of the inspiration for this collection, but we think it’s characteristically and instantly recognizably 'Boden,'" says Earle.

The line has been a favorite for parents in the U.K.—and the U.S.!—for years, and Kate herself recently wore their Lena Frill coat in red to visit Great Ormond Street children’s hospital in London.

All of the "Very British Baby" pieces, which start at $25, are made from organic cotton and feature hand-finished embroidery. But they were also designed with the practicality that parents would want, as well. Specifically, they're machine washable.

Seems like there's certainly a case to snag a sweet piece or two for your L.O. The collection is currently available for purchase on

Comments (1)

December 2, 2018
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