The inspiring new campaign from Dove features real dads and encourages fathers everywhere to embrace their own way of parenting.


It is a fear all new parents have, and dads are no exception: that they are doing it wrong. But when it comes to raising your kiddos, Dove wants fathers to know no matter how you care for your baby, there's no one right way, just your way.

From that first feeding, to the many joyful (and sometimes frustrating) milestones to come, Dove's message to dads is simple: Trust your way.

In a new #RealDads video, we see a variety of daddies and their kids experiencing life's everyday moments together, from bath time to playtime.

The Baby Dove campaign surrounding the adorable footage aims to support the essential role of all parents and to expand the notion of what it means to be a modern dad.

A previous campaign focused on helping moms overcome the idea that they have to fit into a perfect stereotype to be good mothers—a feeling I know we all can relate to.

I love Dove's latest messaging that encourages dads (and all parents!) to trust their guts. Because after three kids, I've learned that you can read every parenting book out there, but ultimately, each child is unique, as is each family, and how you approach raising your children is going to be different from everyone else you know. There's no use in comparing! Just love your kids, and stop doubting yourself! You got this!

Melissa Willets is a writer/blogger and soon-to-be mom of 4. Find her on Facebook where she chronicles her life momming under the influence. Of yoga.