7 Toy Subscriptions We Recommend That Your Baby or Toddler Will Love

These toy subscriptions will be sure to engage, whether you have a six-month-old or a toddler who loves to travel

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Young Mother playing with children while sitting on floor at home with wooden toys

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Most parents have trouble squeezing in time to shower most days, so it’s safe to assume that regular trips to the toy store to pick up developmentally appropriate toys (not to mention the time spent researching said toys) often feel like a bridge too far. The best baby toy subscriptions not only save you time but ensure that your baby always has age-appropriate toys that help them learn new skills while still being fun and engaging. 

Subscriptions also take the stress and guesswork out of buying new things for your little one. Typically, these boxes are curated by childhood development experts or educators who are keenly aware of developmental stages and know what play items kids will love (and also learn from, even if they don’t realize it). You typically start with a box that fits the age of your child. And, as they grow, the boxes grow with them, adding toys that fit their maturing abilities. The cadence of boxes is often monthly, but can usually be adjusted to fit your schedule.

We evaluated dozens of companies, and tested several ourselves, to create this list of baby and toddler toy subscription boxes, considering factors such as price, safety, and child development expertise. We also spoke with Christine Hernandez, a childhood development expert, to help inform our choices. So whether you’re shopping for someone else (baby toy subscription boxes make a great baby shower gift) or looking for toys to keep your own baby or toddler happy and engaged, read on for the best toddler and baby toy subscription boxes.

7 Top Picks for Baby Toy Subscriptions of 2023

01 of 07

For Newborns: Lovevery Sensory Play Kit



Key Specs

  • Price: $80 to $120 per box, free shipping
  • Delivery Cadence: Every two to three months
  • Plans Available: Plans available for 0-12 months and ages 1, 2, and 3

Pros & Cons

  • Fun mix of plush and wooden toys and books

  • Made of durable, eco-friendly, high-quality materials

  • Products designed by childhood development experts

  • Expensive

  • Cannot buy kits outside of the subscription

  • Subscription plans can be tricky to understand at first

Why We Chose It 

Designed by childhood development experts, Lovevery Play Kits are carefully curated to help little ones reach their milestones and enrich their senses, all while being engaging and nice to look at. The high-quality toys are eye-catching and colorful and will capture a baby's interest right away. One of our parent testers especially loved The Senser Play Kit (designed for babies five to six months old) which is great for that stage when babies are into investigating everything with their hands, feet, mouth, etc. One box they received included a wobble toy that their child batted at during tummy time, a wooden “tissue box” filled with linked cloth squares that they had fun pulling out (which saved them from wasting a bunch of tissues—and having to pull them out of their child's mouth), and a spinning rainbow toy that makes a sound when spun and can encourage babies to sit and reach with both hands. 

Here’s how the subscription timeline breaks down for the first year: the first box is for babies from birth to 12 weeks old. Kits arrive every two months from there on (so months three and four are sent together in a box called The Charmer, then months five and six, and so on for the first year). The toys are made with sustainably harvested wood, organic cotton, nontoxic paint, and baby-safe plastics. They’re beautiful, so you may not mind so much when they’re strewn all over the floor. Plus, they help babies master new skills and concepts, whether that’s transferring objects from one hand to the other, sitting, speech development, object permanence, and so much more.

After the first year, the price per box jumps from $80 to $120, but the playthings get even more robust for toddlers; think a kid-sized sink, a mop that actually cleans (a win for parents everywhere), or a wooden truck ramp. You can skip or cancel your subscription at any time.

02 of 07

Most Eco-Friendly: Tiny Earth Toys

Tiny Earth Toys logo

Tiny Earth Toys

Key Specs

  • Price: $35 for five toys a month, $48 for eight toys, $65 for 10 toys, free shipping both ways
  • Delivery Cadence: Free exchanges every two months
  • Plans Available: Monthly, biannual, and yearly pricing available

Pros & Cons

  • Rental service exposes your child to many different toys

  • Option to buy toys

  • No extra charge for damaged or lost pieces

  • Pricey for toys you don’t keep

  • If your child wants to keep the toys, you pay twice (once for rental, once for purchase)

Why We Chose It

If you don’t have a ton of space or your kids (like most kids) get bored of new toys easily, then a rental toy subscription like Tiny Earth Toys makes a lot of sense. And since you’re renting rather than buying, you’re creating less waste and doing right by the environment.

Here’s how this toy rental subscription works: You pick how many toys you’d like to receive with each shipment (five, eight, or 10); toys are then suggested for you, but you can swap out from a list of options. The toys are high-quality, mostly Montessori-inspired and wooden (though there are some soft toys and books), and even include bigger items like a wooden play gym for babies. Every two months, you’ll swap out the toys for new ones and the excitement continues. This is especially great for babies because their abilities and interests change so much from month to month.

Shipping is always free whether the toys are heading to or from your house (or a loved one’s); you can arrange for FedEx home pickup or drop off the box. If your child falls in love with something and can’t bear to part with it, you have the option to buy the toy (meltdown averted). The shipping cadence is such that you’ll never be without toys. What’s more, you will not be charged extra for lost pieces or minor damage because the company knows this is inevitable. Toys are cleaned rigorously before heading your way.

03 of 07

For Toddlers: KiwiCo Koala Crate



Key Specs

  • Price: Starting at $24 per month with free shipping
  • Delivery Cadence: Monthly
  • Plans Available: Subscription boxes for ages 0 to 10+ (Koala Crate is for ages 2 to 4)

Pros & Cons

  • Designed by child development professionals

  • Projects and toys span a variety of topics

  • Easy to give as a gift

  • Projects may require adult help

  • Large age range means the box may be hard for 2-year-olds and not challenging enough for almost 5-year-olds

Why We Chose It 

The Koala Crate from KiwiCo is a hands-on learning subscription box designed for kids ages 2 through 4. One of the best things about this box is that it doesn't just include a straightforward toy; instead, each monthly box contains a science or art project that your child can first build and then play with. 

One of our reviews appreciated the minimal but thoughtful package — aka separating smaller pieces into a plastic bag. "Unlike most similar subscriptions, KiwiCo includes examples of how to (and how not to) put the project together, making it easier for kids—and parents—to understand," she explained. "There was also a link to a video tutorial, which would have been the icing on the cake if it had worked (I tried at least 10 times)."

The building aspect encourages patience, problem-solving, and following instructions, and kids will feel a sense of pride at having made something. The crates are designed by in-house experts including former educators and child development professionals. Each crate “dives into enrichment topics that may span numbers and early math, sensory art, stacking, and building, pretend play, nature and animals, gross and fine motor skills, and more,” per the KiwiCo website.

The projects are really fun and are tested on real kids before going to market. In fact, they’re so engaging that adults will like them too (which is good because if your child is on the younger side they’ll likely need a little help putting the project together). One month your child may assemble a doctor’s kit and the next they could be creating a xylophone and a tambourine or learning about molecules while making animal-shaped bath bombs. Each box is also available for purchase individually and not as part of a subscription, and boxes ship free.

04 of 07

Most Budget-Friendly: KiwiCo Panda Crate



Key Specs

  • Price: $44 per crate, free shipping
  • Delivery Cadence: Every two months
  • Plans Available: Subscription boxes for ages 0 to 10+ (Panda Crate is for ages 0 to 24 months)

Pros & Cons

  • Comparably affordable

  • Includes puzzles, arts, and sensory activities to keep babies engaged

  • Easy gifting

  • Doesn’t ship monthly

  • Big jump in price from Panda Crate to Panda Crate Plus

Why We Chose It  

The Panda Crate from KiwiCo includes developmentally appropriate toys and games for babies ages 0 through 24 months old at $44 per crate (with free shipping), which is more affordable than comparable options.

Designed with the help of childhood development experts, each crate includes five to six products and toys that will help your little one reach their milestones, and most importantly, feel cozy, safe, and engaged. For younger babies (zero to six months), you’ll receive items such as a tummy time mirror, a swaddle blanket, or black and white contrast cards. Boxes for older babies (six to 24 months) might include stacking cups, blocks, wooden trucks, or teething rings.

The crates ship every other month and are filled along the following timeline: zero to two months, three to six months, seven to 12 months, 13 to 18 months, and 19 to 24 months. Each box also contains a magazine and an activity card for parents. If you’re expecting (or have a loved one who is), you can also order before the baby is born or add The Panda Crate to your registry; you’ll just be asked to input the due date. If your child is already born when you order, you’ll be asked to include their birthday at checkout. 

If you want more, you can also opt for the Panda Crate Plus, which starts at $88 per crate and includes everything in the Panda Crate plus one to two additional “grow-with-me” products. These are typically bigger ticket items like a pushcart. One of our parent testers said the piano xylophone from the Panda Crate Plus box she received was "an immediate hit with my kiddo, who found great joy in banging on the keys. While my baby did not use the egg shakers as intended, he did enjoy gumming them and chasing them around the floor when they rolled away from him."

Boxes in both tiers are tested with both babies and parents to ensure the crates are “age-appropriate, engaging, and universally appealing,” KiwiCo's website says. They also meet or exceed safety standards.

05 of 07

For Gifting: Didi’s Toy Box

Didi’s Toy Box

Didi’s Toy Box

Key Specs

  • Price: $50 for one month, $135 for three months, Baby Shower Gift Box $65, Birthday Gift Box $65; shipping $5 to $8
  • Delivery Cadence: Monthly, every three months, or every six months
  • Plans Available: Monthly delivery (curated boxes for ages 0 to 12 months, 1 to 3 years, and 3 to 5 years) or specialized baby shower or birthday gift box

Pros & Cons

  • Can choose to gift boxes every one, three or six months

  • Plans available for different ages

  • Toys curated by a former toy store owner

  • Shipping is not free

  • No returns or cancellations

  • Toys are not selected by a childhood development expert

Why We Chose It

Didi’s Toy Box takes the guesswork out of gifting by curating a monthly box of three to four toys that ships directly to your loved ones. One of the things that makes this box so convenient for gifting is that you can choose how often the recipient receives their gift (even if that’s just once), or send a box for a special occasion like a birthday or a shower. The toys in Didi’s Toy Box are high quality and offer a nice mix of wooden toys, puzzles, books, or plush animals curated for ages 0 to 12 months, 1 to 3 years, and 3 to 5 years. Founder Diana (aka Didi) previously owned two toy stores in New York before pivoting to subscription boxes, so she has a keen insight into what toys resonate with babies and toddlers. 

Curated with quality in mind, each box includes heirloom items from brand partners Haba, Moulin Roty, Plan Toys, and more. You’ll get three to four toys, and you can pay for a single box (one month), three months of boxes, six months, or 12 months. You’ll save 10% with a three-month subscription and 15% off a six-month subscription. 

While the boxes are not inexpensive, they’re less costly than it would be to buy each item individually. But keep in mind when calculating the price that shipping is $5 to $8 per box, which may not sound like much, but adds up over, say, 12 months. So if you’re hoping to cut costs, this might not be the box for you.

06 of 07

For a Quarterly Box: Hoppi Box

Hoppi Box

Hoppi Box

Key Specs

  • Price: $66 to $75 per box; free shipping
  • Delivery Cadence: Every three months
  • Plans Available: One plan

Pros & Cons

  • Curated by childhood development experts

  • BPA-free toys

  • Easy to gift

  • Not customizable

  • Expensive

  • Need two email addresses to have subscriptions for more than one child

Why We Chose It

Hoppi Box is a quarterly subscription box (meaning you’ll receive it four times per year) for kids ages 0 to 4. A box that only arrives a few times a year can be a helpful way of keeping clutter at bay or making sure you’re not introducing too many new things at once, which may be overwhelming for some kids.

Each box contains four to five quality toys from brand partners including Haba, Hape, EverEarth, and more. All the toys are Montessori-inspired, chosen by a team of childhood development experts, and eco-friendly, sustainable, BPA-free, and safe; think colorful blocks, wooden toys, and books. Older kids may receive a fun game that encourages fine motor skills, such as a puzzle.

If you pay quarterly, the subscriptions cost $75 per box, but paying annually saves money at $66 per box. Keep in mind that subscriptions auto-renew, so if you don’t want to pay for the next year, be sure to cancel (gift subscriptions do not auto-renew). These ship free to any address in the U.S.

07 of 07

For Travel Enthusiasts: Little Passports

Little Passports logo

Little Passports

Key Specs

  • Price: $25 to $30 billed per month; free shipping
  • Delivery Cadence: Monthly 
  • Plans Available: Two for older toddlers (3 to 5 years old); additional subscriptions available for kids ages 5 to 8+

Pros & Cons

  • Each box includes hands-on activities to help kids dive deeper into a theme

  • Developed by educators

  • Easy to cancel or pause at any time

  • Preschool boxes are not STEM-based like those for older kids

  • Only one cadence option

Why We Chose It

Most parents want their children to gain an appreciation and understanding of the world, but it’s not always feasible to take a trip (let alone fly internationally with a young child). Little Passports brings the world to your child by teaching them about geography, culture, science, and art associated with a destination. There are two boxes to choose from for preschoolers (ages 3 to 5): Early Explorers and Animal Wild.

With both subscriptions, each month you can expect to find activity books, stickers, “interactive souvenirs” (per its FAQ section), DIY activities and projects, and more. If teaching your little one about culture is the goal, Early Explorers is the right box for you. The first shipment comes with a Little Passports suitcase and a wall-sized world map, which is a fun way to visualize the world and chart their (real and imagined) travels. Each month has a special theme, such as Natural Wonders, World Coins, and Toys & Games. One month your kid may put together a model of a London bus and the next they’ll be learning about different cuisines around the world.

Compare the Best Baby Toy Subscriptions

Company Price Delivery Cadence  Plans Available
For Newborns Lovevery $80 to $120 per box, free shipping Every two to three months Plans available for 0-12 months, and ages 1, 2, and 3
Most Eco- Friendly Tiny Earth Toys $35 for five toys a month, $48 for eight toys, $65 for 10 toys, free shipping Free exchanges every two months Monthly, biannual, and yearly pricing available
For Toddlers KiwiCo Koala Crate Starting at $24 per month, free shipping Monthly Subscription boxes for ages 0 to 10+ (Koala Crate is for ages 2 to 4)
Most Budget-Friendly KiwiCo Panda Crate  $44 per crate, free shipping Every two months Subscription boxes for ages 0 to 10+ (Panda Crate is for ages 0 to 24 months)
For Gifting Didi’s Toy Box $50 for one month, $135 for three months, Baby Shower Gift Box $65, Birthday Gift Box $65; shipping $5 to $8 Monthly, every three months, or every six months Monthly delivery (curated boxes for ages 0 to 12 months, 1 to 3 years, and 3 to 5 years). or specialized baby shower or birthday gift box
For a Quarterly Box Hoppi Box $66 to $75 per box, free shipping Every three months One
For Travel Enthusiasts Little Passports $25 to $30 per month, free shipping Monthly Two for older toddlers (3 to 5 years old); additional subscriptions available for kids ages 5 to 8+

How to Choose the Best Baby Toy Subscriptions

Ultimately the best baby toy and toddler subscriptions come down to personal preference, though there are some factors to consider:

  • Price: What is your monthly or yearly budget for toys? The boxes on this list range in price from $24 per month all the way up to $80.
  • Age range: Be sure you are picking a box that aligns with the child’s age, especially if you’re buying a toy subscription box as a gift. It won’t be useful or enjoyable if the child has already outgrown the toys.
  • Delivery cadence: Do you have storage space to accommodate a shipment of toys each month? Would you prefer your child play with toys for longer than a month or two? Consider delivery cadence both in terms of price and how much you realistically want in your house.
  • Plans available: Consider the different plans available and for what ages. It can be nice to pick a subscription such as Lovevery or KiwiCo which grows with a kid from birth to age 3 and up.

Key Considerations

Are Baby Toy Subscription Services Right for Your Child?

Baby toy subscription services can be right for any child. 

“Toy subscriptions take the guesswork out of what toys are good for what ages,” says Christine Hernandez, certified doula, early childhood and parenting expert, and play advocate. She adds that many subscriptions often include information for parents about different ways to interact with your child using the toys in the kit, which is helpful, especially for parents of infants, babies, and toddlers who may not get a ton of feedback from their little one. 

The only time it may not be a good fit is if your child has an older sibling who received the subscription boxes, and therefore you already own the toys.

How Do Baby and Toddler Toy Subscriptions Work? 

Children’s toy subscription boxes typically give parents the chance to pick a box that fits the age of their child. Often, you can input the age of your child, and as they grow, the boxes you receive adjust to fit their new age and abilities. Sometimes, you can even pick the boxes’ theme. 

“The experts behind the subscription curate toys designed specifically for the stage of development your baby is in when you receive the box,” says Hernandez. 

You can easily gift these subscriptions to an expectant parent, and make sure the first box arrives before the due date (by inputting the month you’d like the boxes to start coming upon sign-up). These subscription boxes also make it easy to pause or cancel your subscription so once your child ages out of what a company offers, you can easily stop boxes from coming as long as you do so before the next billing date.

Frequently Asked Questions
  • What Kinds of Toys Are in Baby Toy Subscriptions?

    Baby toy subscriptions will generally include toys and products that support babies developmentally and help them reach milestones and hone new skills. For example, “toys that encourage your baby to reach, grasp, and manipulate objects, such as rattles, teething rings, and stacking cups, can help improve their hand-eye coordination and foster motor skills,” says Hernandez.

  • What Toys Are Good for Baby Brain Development?

    Exposing your child to different types of toys can support their development. “For smaller infants, consider purchasing toys that stimulate your baby's senses,” Hernadez says, specifically mentioning soft toys with different textures and colors, musical toys, and toys with exciting sounds and lights. “Consider toys that promote cognitive development for older babies, such as shape sorters, nesting blocks, and puzzles,” she says, adding that these teach about cause and effect and help improve problem-solving skills. 

  • How Long Should I Keep a Baby Toy Subscription?

    Some families may only wish to keep a baby toy subscription for a few months (especially for new parents who aren’t sure what their baby will play with) while others may want to keep a subscription longer term. “You can keep a toy subscription as long as you continue seeing its value,” Hernandez says. “Most toy subscriptions, like Lovevery or KiwiCo, are designed to grow with your child. So, the box you receive each month (or every few months) is filled with toys that promote the skills your baby is working on during that time in their development.”

  • What’s the Benefit of a Baby Toy Subscription Over Buying Toys in Stores?

    One of the main benefits of a toy subscription over buying toys in stores is that the subscription boxes are curated for your child’s specific age and development stage (plus they’ll save you a trip to the store). The boxes often include information about how to interact with your baby using the toys in the kit. “It’s hard to play with an infant, especially before they can smile and engage socially, so including an educational component for the parent or caregiver really comes in handy,” says Hernandez.


Parents.com looked dozens of baby and toddler toy subscription boxes, paying special attention to age (we wanted them to be appropriate for newborns, babies, and/or toddlers), if they were curated by childhood development experts, how many plans were available, and price. While the price per shipment varies widely on this list, we made sure that the cost aligned with the quality of the toys and products. In addition, it was important that the brands we included passed safety standards, offered free shipping whenever possible, and made gifting a seamless experience.

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  1. Children’s only profession: Playing with toys. Northern Clinics of Istanbul. 2021.

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