Hitha Herzog
Hitha Herzog

Hitha Herzog

Hitha Herzog lives in a world where fashion, retail, finance, investigative journalism, and data research all co-exist in perfect harmony—a.k.a., New York City. She is the Chief Research Officer of H Squared Research, LLC, a data-driven research firm for registered investment advisors. She is also a consumer spending columnist at Newsweek and the author of the book Black Market Billions: How Organized Retail Crime Funds Terrorists, published by FT Press. Hitha also uses her expertise in the retail space to advise start-ups in Silicon Valley and with Parsons The New School of Fashion incubator XRC Labs, while teaching a class on social commerce. She has made numerous television appearances as a national retail and consumer spending expert for NBC Nightly News, The Today Show, and MSNBC. She was a contributor and co-host on Fox Business' "Making Money with Charles Payne" and has been a correspondent and contributor at Bloomberg TV and CNBC. Forbes magazine recently named her as "one of the most influential South Asian women in the United States."
Tackling work, twins, and pandemic life, one haute mama finds herself wondering: "Who am I if I'm not in heels?"
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