Born in London in 1928, Vidal Sassoon was a hairdresser credited with championing a wildly popular woman's hairstyle: the wedge bob. Sassoon started his first hair salon in London in 1954, and in 1965 he expanded his business to the United States. Soon after, his company develope... Read Mored a complete line of hair products that became an international brand: shampoo, conditioner, hair color, and more. Vidal Sassoon is now owned by Procter & Gamble. Popular hair-color picks from Vidal Sassoon include Permanent Hair Color, which comes in shades such as light brown, dark cool blonde, medium brown, and light blonde. Suitable for all hair types, the color takes 25 minutes to process and comes with gloves for a clean and easy application. The Pro Series Color Gloss Creme, with a moisturizing formula to protect color-treated hair, helps keep the color looking vibrant. Also in the Pro Series are the Mega Firm Hold Gel, with an extra-strong hold that works even for thick hair for up to 24 hours; and the Restoring Repair One Minute Mask, for a quick repair session to treat dry and damaged hair. During his life Sassoon was also notable for his philanthropy. In 1982, he founded the Vidal Sassoon International Center for the Study of Antisemitism. He was also active in supporting the Boys Clubs of America and in providing relief after Hurricane Katrina.