Born in London in 1928, Vidal Sassoon was a hairdresser credited with championing a wildly popular woman's hairstyle - the wedge bob. Sassoon started his very first hair salon in London in 1954, and in 1965 he took his talents to the United States. Soon after, a complete line of ... Read Morehair products was developed, offering shampoo, conditioner, hair color, and more. Today, Vidal Sassoon is owned by Procter & Gamble, which also oversees brands such as Pampers, Cascade, and Charmin. Popular hair color picks include Vidal Sassoon Permanent Hair Color, which comes in shades such as light brown, dark cool blonde, medium brown, and light blonde. Suitable for all hair types, the color takes 25 minutes to process and comes with gloves for a clean and easy application. To keep color looking shiny and vibrant, try the Vidal Sassoon Pro Series Color Gloss Creme. Its moisturizing formula protects the shine of color treated hair, extending the richness and shine. To keep hair styled all day long, the Vidal Sassoon Pro Series Mega Firm Hold Gel holds style for up to 24 hours. Its extra strong hold works on even the thickest and curliest of tresses. For a quick repair session to treat dry and damaged hair, the Vidal Sassoon Pro Series Restoring Repair One Minute Mask conditions and restores smoothness and moisture in just 60 seconds for a healthy, hydrated look.