Kevin Plank founded Under Armour in 1996 when, as a 23-year-old fullback for the University of Maryland football team, he realized he needed a T-shirt that didn't get soaking wet. After graduating college, and working out of his grandmother's basement, he developed his first prot
otype of the shirt, made of synthetic, moisture-wicking fibers. These T-shirts were later named HeatGear shirts, and they are now manufactured in various styles.
Under Armour is now a global sports-clothing and accessories company that sells a wide range of sportswear and casual clothes, including hi-tech sportswear for professional athletes and active people of all ages.
The brand is continuously launching new clothing that uses the latest technology to keep athletes and exercisers dry and comfortable. Under Armour recently introduced, for instance, its Infrared products, as part of its ColdGear line. The Infrared fabric uses ceramic powder to disseminate heat and re-circulate it around the wearer's body.