Umberto Savone founded Umberto over three decades ago. Umberto has hair salons in Beverly Hills and professional hair care products for men and women. His hair care products are formulated by himself with quality ingredients, and tested by Umberto's team. Umberto's products are a... Read Morevailable at Target and the Umberto Beverly Hills Salons. Umberto sells a full line of hair care products - from shampoo and conditioners to styling products and tools. The Umberto ICU 10 Styling Iron is Umberto's popular straightening iron that gives hair shine with its ceramic plates. The styling iron is the perfect hair tool for you if you're always in a rush, since the hair straightener delivers instant heat at high temperatures. Along with Umberto's hair tools, its hair products also give your hair a healthy shine. The Umberto Shimmer Shine Spray - 5.0 oz. gives your hair a lightweight shine without a greasy look. And to maintain frizz and split ends, the Umberto Roman Oil Serum - 2.0 oz. gives coarse hair extra shine with its moisturizing ingredients.