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South-Bend

Founded in 1895 by F.G. Worden in South Bend, Indiana, the South Bend Bait Company is a manufacturer of fishing lures, rods, and reels. In addition to an early line of minnow-shaped lures with a feathery tail, South Bend put out impressively designed and illustrated product catal... Read Moreogs and lifestyle magazines. 

South Bend carries fly reels, specialty reels, spincast reels, spinning reels, and ultra-light reels; big water and surf rods, casting and trigger rods, fly fishing rods, specialty rods, spinning rods such as the Equinox, and travel and telescopic rods; combination reels and rods, terminal tackle including assortment packages, fishing lines, floats, hooks, hook accessories, leaders, non-lead sinkers, rigs, sinkers, snaps and swivels, and tackle kids; fishing equipment such as bells, clothing and accessories, crab and lobster supplies, creels, knives, nets, traps, baskets, rod and reel care, rod holders, scales and measures, stringers, tackle boxes and bags, and tools; fishing lures such as flies and poppers, hard baits, jigs, lure kits, spinners, spoons, and soft baits; and fly fishing gear. 

Additionally, South Bend carries equipment just for kids, including rod and reel combos, tackle and accessories, RiverMonsters Jr brand fishing gear, and Zoo Kids brand for new anglers. 
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South Bend Sporting Goods
1 (800) 622-9662
South Bend Sporting Goods
	1950 Stanley Street
	Northbrook, IL 60062
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