Roc-A-Fella Records cofounders Shawn "Jay-Z" Carter and Damon "Dame" Dash created Rocawear in 1999. Rocawear offers apparel for kids, women, and men, including a Big and Tall section and plus-size clothes. Like Roc-A-Fella Records, Rocawear has an urban vibe, with apparel to ... Read Moreappeal to Roc-A Fella Records' consumer's young, hip tastes. Rocawear's children's line offers apparel, sandals, socks, and other accessories at affordable prices. Rocawear also offers cologne for men, including the Mens 9IX by Rocawear Eau de Toilette, bold, masculine scent. The 99 Roca Wear Eau de Toilette has woodsy, fruity notes of cantaloupe and mandarin zest.