Roc-A-Fella Records co-founders Shawn "Jay-Z" Carter and Damon "Dame" Dash created Rocawear in 1999. Rocawear offers apparel for kids, women, and men, including a Big and Tall line and plus-size clothes. Like Roc-A-Fella Records, Rocawear has an urban vibe, with apparel meant ... Read More to appeal to the young, hip tastes of Roc-A Fella Records' fans. Rocawear's children’s line carries apparel, sandals, socks, and other accessories at affordable prices. Rocawear also offers cologne for men, including several types of eau de toilette for men, each with a bold, woodsy, masculine scent.