Marc Jacobs is the head fashion designer for the lines that carry his name. Jacobs designed and sold his first line of sweaters while studying at Parsons School of Design in New York City. He created his first collection under the Marc Jacobs label in 1986 and introduced his seco ... Read More ndary line, Marc by Marc Jacobs, in 2001. His brand has continued to expand since then. In 2010, Time magazine placed him on its "Time 100" list of the hundred most influential people in the world. In 2013, he became the creative director of New Coke. Also in 2013, he came under fire when the New York Times and other papers reported on an undercover Humane Society investigation that found that the faux fur on some Marc Jacobs coats actually came from raccoon dogs in China. This was a blow to the brand, as Jacobs has long been involved in charitable work, such as the "Protect the Skin You’re In" project, which raises awareness about melanoma and gives money to New York University to conduct cancer research. Asked to describe his signature style, Jacobs told a New York magazine reporter in 2005: "What I prefer is that even if someone feels hedonistic, they don’t look it. . . . Britney and Paris and Pamela might be someone’s definition of sexy, but they’re not mine. My clothes are not hot. Never. Never." In other words, hip but restrained.